Director Imanol Ruiz de Lara has joined Eleanor–the production house under the aegis of president Sophie Gold–for U.S. representation across commercial and branded projects. The Spanish filmmaker’s commercial work is defined by choreographed movement, visual storytelling and a surreal sense of humor.
Born in Madrid and raised in Gijón as the son of actors, Ruiz de Lara has a background in performance which is foundational to his directing style. He began his career in fashion film, collaborating with platforms and brands including Vogue, Yves Saint Laurent, and Adolfo Domínguez. His Vogue fashion films, Haunted by Love and Europa II, earned Best Fashion Film and Best Director awards at international festivals including the La Jolla International Film Festival and the Canadian International Film Festival.
He made his commercial debut with “Collisions” for Heart Ibiza, which earned a slot on a Cannes Lions shortlist. Prior to joining Eleanor, Ruiz de Lara most recently had U.S. commercial representation via WeThePeople Pictures.
Alongside his commercial work, Ruiz de Lara has written and directed three short films that have received over 200 official selections at international festivals qualifying for the Goya and Academy Awards, with more than 70 awards in total. This narrative experience continues to inform his commercial work through a focus on performance and structure.
Joining forces with Eleanor in the U.S. marks a natural next step as Ruiz de Lara expands his commercial presence in the American market. “I’m very excited to begin this new chapter with Eleanor and to be part of the team,” said Ruiz de Lara. “It’s the perfect place to take on new and exciting challenges.”
Eleanor’s Gold said, “Imanol brings an incredible level of precision to his work. Every element is choreographed, but it never feels rigid. His films are playful, visually confident, and built with real control, which makes him a strong partner for brands looking to do something distinctive.”
