Bicoastal production company Supply&Demand has added director Phil Joanou to its roster for commercial and music video representation in the U.S. Joanou is a filmmaker with diverse experience across spots, music clips and features, with a portfolio spanning film disciplines including visual storytelling and VFX. He had most recently been repped in the ad arena by MJZ.
Born and raised in Los Angeles, Joanou is well known for his collaborations with rock band U2, directing some of its most seminal music videos including “One,” “All Because of You,” “Bad,” and MTV Award winner “When Love Comes To Town.” He also directed the concert film U2: Rattle and Hum, which documented the band’s influential Joshua Tree tour. His creative work can also be seen in videos for other renowned artists such as Mariah Carey, Bon Jovi, and award-winning work with Tom Petty & The Heartbreakers. After Joanou graduated USC Film School, he quickly launched into directing feature films including teen comedy Three O’Clock High as well as State of Grace, Final Analysis, Heaven’s Prisoners, and Gridiron Gang.
Joanou directorial credits in commercialmaking include such clients as Disney, Mercedes, Budweiser, Nike, Coke, Samsung, Gatorade, NASCAR, and ESPN. His work has been recognized by the AICP, the D&ADs, the Addys, and has received a Cannes Lion. In addition to his commercial achievements, Joanou has received two MTV Music Awards, a Peabody Award, and five Primetime Emmy Awards.
Jeff Scruton, Supply&Demand executive producer and managing director, who first collaborated as an EP at MJZ with Joanou, said, “I’m very happy to be working with Phil again. He brings a high level of craft to his projects. His experience as a filmmaker is evident throughout his body of work. And his insight and collaboration in finding solutions creatively and financially are invaluable. He’s a terrific partner with clients and agencies alike.”
Joanou shared, “I’ve always thought that great storytelling is what hooks viewers into your work; it’s what keeps people engaged in the brand and the message. People remember it…and that’s what I want to do: create memorable work that resonates. What’s so great about my new relationship with Supply&Demand is that they understand just that, and know how to get the most out of each and every project.”
