Rob Zombie–a musician with his heavy metal band White Zombie and a director, initially of the band’s music videos and then of several horror movies including House of 1000 Corpses, The Devil’s Rejects and the animated The Haunted World of El Superbeasto–has diversified into the ad arena as a helmer, joining Original Film and turning out a Woolite spot which debuted on the Woolite Facebook Fan Page for agency Euro RSCG Worldwide, New York.
Zombie’s signature horror film technique and style have been applied to this Original-produced commercial that shows a monster-like creature putting laundry on the rack and through the wringer, torturing the apparel to the point where its life and color have been drained. A super advises us to spare our clothing this torture by detergent and to instead use Woolite.
The Euro RSCG Worldwide team on this spot, titled “Torturer,” included executive creative director Rahul Sabnis, associate creative director Francois Crabalona, copywriter Alicia Nigara, director of integrated production Joe Guyt, and sr. producer Mathieu Shrontz.
Brandon Trost was the DP. Jeff Devlin, Bruce Mellon and Joe Piccirillo executive produced for Original. Danielle Lovett served as producer.
Here’s Woolite’s “Torturer”:
The Directors Bureau Signs Agostina Gálvez
The Directors Bureau has added Agostina Gálvez to its roster of filmmakers for commercial representation.
Gálvez’s work across commercials and narrative is visually driven, combining dynamic camera movement with precise art direction. She has directed campaigns for Renault, poppi, i-D, Miu Miu, Valentino, Nina Ricci, Samsung, Gap and adidas, to name a few. Prior to joining The Directors Bureau, she was last repped in the U.S. by RadicalMedia. Gálvez’s work over the years has shown a knack for portraying women as both confident and beguiling in stories that reflect the cultural zeitgeist and quite often, the sensibilities of Gen Z.
Modern soda brand poppi entrusted Gálvez with its first-ever Super Bowl spot, “The Future of Soda is Now” (2024), named among the game’s best commercials by The New York Times. The spot is a kinetic anthem that leaves a lasting impression with its diverse mix of Gen Z and young Millennial women, ebullient colors and some mixed media shots in retro split screen. In her short for i-D—“Coach Presents the A-Z of New York Style,” she captures an array of urban subcultures with true-to-life portraits of people you might see while riding the subway. The subjects hit every letter of the alphabet--everything from Downtown Diva and Gotham Goths to Harlem Queens and Midnight Cowboy.
“When I first saw Agos’ work, I felt an immediate connection--a wonderful sense of play and imaginative spark in her filmmaking,” said Roman Coppola, director/owner of The Directors Bureau. “I’m delighted to have her join The Directors Bureau family.”
Gálvez said, “The Directors Bureau feels like a truly creative space that values craft and original ideas. There is a genuine love for cinema and... Read More