GREATERGOOD has brought AI production director ctrl_cd, aka Melita Radocaj, aboard its roster for her first U.S. commercial representation. The move marks a new chapter for the company’s evolving creative offering as ctrl_cd (pronounced “control CD”) will lead GREATER INTELLIGENCE, a dedicated banner inside GREATERGOOD built for design-led, AI-enabled production.
Equal parts filmmaker, technologist, and creative instigator, ctrl_cd brings a modern workflow rooted in art direction and craft–then accelerated by AI.
““For me, AI is a creative instrument rather than a system to be engineered. I work very much like a director would, starting with mood, world, and emotional intention, and then developing imagery and motion through exploration, selection, and refinement. The process is iterative and hands-on. I guide the material, respond to what emerges, and shape it into a precise visual and narrative language. Control and unpredictability exist side by side; the goal is not automation, but authorship,” said ctrl_cd.
At the core of ctrl_cd’s approach is a balance GREATERGOOD embraces: precision and surprise. She builds systems, often using structured prompts and even JSON-style logic where helpful, while staying open to the unexpected sparks that AI can produce when you give it the right sandbox (and just enough trouble).
“ctrl_cd represents exactly where production is going without losing what makes production great in the first place: taste, intention, and emotional clarity,” said Pedro Aragão de Oliveira, founder of GREATERGOOD. “GREATER INTELLIGENCE is our way of building a future-ready creative studio inside GREATERGOOD, and ctrl_cd is a perfect cornerstone: bold, experimental, and deeply design-driven.”
ctrl_cd added: “I’m excited to join a company that treats AI as a creative instrument; not a shortcut. GREATERGOOD gets the point: the work still has to hit. GREATER INTELLIGENCE feels like the right home base to keep experimenting, keep refining the process, and keep shipping films that actually move people.”
ctrl_cd will help brands explore new production possibilities–from rapid visual exploration and concept-to-picture development, to AI-forward VFX and hybrid workflows that compress timelines while expanding creative range. GREATER INTELLIGENCE will serve as the umbrella banner within GREATERGOOD for this new category of work.
A Croatian filmmaker and art director based in Germany, ctrl_cd works internationally across film, advertising, fashion and experimental narrative formats. With a strong European sensibility and a background in art direction, ctrl_cd creates visually driven, cinematic work at the intersection of storytelling and emerging technology.
Her work has been shown at the Milan Film Festival, including a short film made for the AI Re-Frame challenge that reinvented the Matrix story (The Re-Matrix – AEON Shift); a Stubborn Ideas series of three videos delving into persistent, haunting and impossible-to-ignore ideas; The Quiet, a poetic AI meditation; and Does AI Dream of Neural Sheep?, a short exploring AI-driven creativity, crafted entirely using AI. ctrl_cd was a featured artist at the Museum of Artificial Art (MoAA) in Florence, Italy. She also made a film, CTRL-SEAM, specifically for the curated digital exhibition by Neo.Fashion at Berlin Fashion Week 2025. Her creations, both film (the animated short Crazy Xmas at Santaville) and artwork, have been featured on Creativa.ai. And ctrl_cd served as a jury member at last year’s Berlin Music Video Awards.
