Generative AI studio Made by Humans has expanded its talent roster with the signing of eight directors.
Built on the belief that technology should work in conjunction with human craft to amplify, not replace, creativity, Made by Humans creates work that combines human insight and taste with advanced AI tools.
The eight directors, who all now gain their first representation, are:
–Billy Boman, a leading voice in commercially driven AI filmmaking whose name was recently featured on a large-scale Hollywood Hills installation, sparking global conversation. He’s also known for producing cutting edge AI-led work for brands including Google, YouTube and Universal Music.
–Hola Rita, who brings a visually distinctive, fashion-led approach to AI filmmaking, blending surreal storytelling with bold art direction. Her ongoing series Tales from the Underground showcases her narrative worldbuilding, while her latest film has been nominated for a Luma Dream Award at Cannes Lions.
–Chris Capel, whose comedic background influences his performance-led approach to AI direction. His viral Nike spec film, merging sport with horror aesthetics, has attracted millions of views and demonstrates the growing potential of AI in high-energy brand storytelling.
–James Lovick, a seasoned director with a focus on cinematic, high-concept storytelling. Alongside commercial work for brands including T-Mobile and Swissquote, his widely shared concept films highlight AI’s ability to deliver scale, spectacle and imaginative worldbuilding.
–Dave Feral,is an AI director and storyteller known for creating AI-driven visuals and experimental stories that often feature dark, surreal, or “street-level” aesthetics. With over 20 years of experience in design and technology, he integrates AI tools to build narrative worlds and visual projects.
–Christian Brandes, an early adopter of AI filmmaking, Brandes directs AI-driven commercials for international clients, and his viral film for British animal rights group Viva!–“Delicious meat from happy humans,” which depicts a pig-run farm, asking what if pigs farmed humans the way that humans currently farm pigs–reached 1.5 million Instagram views in a week.
–Victor Bonafonte integrates AI as an extension of the cinematic language, using it to expand creative possibilities while preserving emotional depth and narrative intention.
–Nic Bezzina, creates work at the intersection of AI, photography, and cinematic storytelling. His AI practice focuses on building human-led, emotionally grounded visual worlds. Drawing from a background in documentary and editorial image making, Bezzina uses generative tools to explore identity, culture, and lived experience, often blending real-world reference with synthetic environments.
The expansion reflects Made by Humans’ wider mission to build a new kind of creative studio, one where AI directors and artists are able to freely experiment and unlock new storytelling and production opportunities, while preserving the emotional depth of human storytelling.
Guy Soulsby, chief creative officer at Made by Humans, commented, “Generative AI tools alone don’t make great work, people do. What excites us about these new signings is the individuality of their voices and the clarity of their ideas. They’re not just experimenting with GAI, they’re using it to challenge people’s perceptions of the technology and deliver high standard commercial storytelling.”
