M+C Saatchi Talent Group has launched M+C Saatchi Studios, a podcast and content incubator focused on developing original IP with its roster of talent.
The offering has been created to support talent in shaping and testing new ideas over time, with a focus on building formats with long-term potential.
The studio will initially focus on podcasts, working with talent to develop concepts from the ground up, refine them through production, and explore routes to market as ideas take shape.
By bringing together access to studio space with established relationships across production and monetization, the offering is designed to give talent a more structured way to develop and test original formats, while retaining a focus on quality and long-term value. The studio has partnered with a leading London facility to support production, and its existing relationships across production and monetization will enable it to test and refine concepts as they develop.
M+C Saatchi Studios is led by Emily Rees Jones, director and head of studios, working closely with agents across the Talent Group.
The studio’s early development slate includes a new show hosted by Josie Gibson, exploring stories of the paranormal.
Rees Jones said, “Transforming the spark of an idea into something tangible is a brilliant feeling, and this gives us a more focused way to do that. We can work closely with our talent to develop ideas from the ground up, test and refine them, and build formats that have the potential to grow over time.”
Katie Lydon, managing director, M+C Saatchi Talent Group, added, “The podcast space is expanding rapidly, and we are placing a clear focus on how we develop within it alongside our talent. Partnership is at the heart of our approach, working with talent as creative collaborators, not just contributors, ensuring they retain ownership of their IP and can build long-term value from their ideas. Our approach will view podcasts as 360° formats, with the potential to extend into TV, live experiences, and broader commercial opportunities. By thinking cross-platform from the outset, we position each project not just as a podcast, but as a scalable and commercially viable brand.”
Gibson concluded, “Working with a creative team who truly embrace my madness and run with my ideas is a dream. This podcast is something I’ve wanted to bring to life for a long time, a space to dive into the supernatural, question the unexplained, and share paranormal stories that genuinely fascinate me. I can’t wait for people to step into this world with us–it’s going to be eerie, spooky, and unlike anything I’ve done before.”
M+C Saatchi Studios will be based in London and will initially operate in the U.K.
