Kate Beecroft–best known for her breakout feature debut East of Wall, which premiered at the 2025 Sundance Film Festival and earned the Audience Award in the NEXT category–has officially signed with global media and entertainment company Rabbits Black for her first representation spanning commercials and branded work.
East of Wall, a hybrid of documentary and fiction, follows Tabatha Zimiga, a young horse trainer in South Dakota, as she navigates grief and financial hardship while providing refuge to wayward teens on her ranch. Beecroft spent years embedded in the community, crafting a narrative that blurs the lines between reality and fiction, showcasing her commitment to authentic storytelling. The project earned praise for its lyrical realism and immersive storytelling, qualities Beecroft is expected to bring into her commercial work. Beecroft joins Rabbits Black after recently signing with UTA for representation across film and television.
“Kate is a creative force,” said Ryan Hawkins, executive producer at Rabbits Black. “The raw inspiration with which she excavated truth and beauty from the world of East of Wall is one of the more impressive accomplishments I have seen by a filmmaker. We are so excited to present her to brands and ad agencies who yearn for that level of hard-hitting authenticity.”
The commercial division at Rabbits Black is led by Hawkins, an award-winning producer with extensive experience in branded content and independent film production, alongside Mike Bergin, a seasoned executive producer with over 15 years of experience in advertising and commercial production. Together, they aim to bridge the worlds of entertainment and advertising in the new commercial division. Hawkins and Bergin’s portfolio includes notable branded and commercial projects for global brands such as Activision, Adidas, Ferrari, Google, Nike, Samsung, Spotify, Starbucks, Target, U.S. Navy, United Airlines and Virgin Galactic.
“Rabbits Black immediately understood my instincts as a filmmaker – they’re creatively ambitious, deeply collaborative, and genuinely committed to emotionally honest storytelling,” said Beecroft. “They’re not chasing trends; they’re building something with intention. I’m excited to explore what’s possible in the commercial space with a team that shares my values and vision.”
Beecroft is based in Los Angeles and is currently developing her next narrative feature. East of Wall made its New York premiere at the Tribeca Festival on June 11 and is set for a limited theatrical release on Friday (8/15) via Sony Pictures Classics, which acquired the feature at this year’s Sundance Film Festival.