Asked what viewers should expect when television's MSNBC makes its corporate divorce from NBC News final this weekend, network president Rebecca Kutler points to a poster on the wall of a conference room at its new offices off Times Square. Its message reads: "Same Mission. New Name." "To me, that encapsulates exactly what we need to be saying," Kutler said. "Our job in the next few weeks is to flood the zone ... and make sure they know the thing that they love will be the exact same thing on Nov. 15." Saturday is when MSNBC officially becomes MS NOW, standing for My Source for News, Opinion and the World. That's the most visible manifestation of parent company Comcast's decision to spin off most of its cable networks into a new company known as Versant. It's tough enough when one partner tells another that they're leaving for someone new. In this case, they're just leaving the partner behind; a cable television network is considered such a diminishing asset in today's media world that giant companies would rather be free of them. "A lot of us really didn't know what it meant," said prime-time host Jen Psaki, "and it didn't feel great initially." Embracing the ethos of a startup Left on its own, MS NOW is embracing the ethos of a startup, suggesting it will be better positioned to experiment without ties to the more corporate NBC News. "Morning Joe" is starting its own newsletter. Podcast ideas are encouraged. The network is expanding live events, letting its television stars interact with the audience; Rachel Maddow has one in Chicago later this month. "I didn't see this as a divorce," said nighttime host Michael Steele. "I see this as the kid growing up and leaving home. We all know what that's like." As Kutler says, the... Read More