Sven Huberts has been named global president of LePub, the creative network powered by Publicis.
Launched in Amsterdam in 2020, LePub now operates 10 hubs across nine markets, following the openings of London, New York and Bogotá last year. Huberts will scale LePub’s connected creative engine, integrating data, culture and technology to deliver measurable business impact for brands.
With more than two decades at the forefront of brand and experience transformation, Huberts is a global innovation leader known for shaping strategic direction and driving growth at scale. Huberts joins from Dentsu where he was most recently president of global innovation & experience and president of Dentsu Lab. Previously, Huberts was EMEA president, experience at Dentsu Creative, overseeing growth and experience-led work across the region. Prior to this he held senior leadership roles at Isobar. Huberts also co-founded mobile agency Marvellous.
In his new role, Huberts will lead LePub’s global go-to-market strategy, operations and expansion. His appointment represents an important step in LePub’s evolution, reinforcing leadership and driving the implementation of an increasingly advanced operating model.
Under Huberts’ leadership, LePub is evolving into a connected creative agency where data, culture, technology and AI work as one system to drive sustained growth for clients. Anchored by proprietary platforms such as LePub’s Data & Culture Lab and amplified by Publicis Groupe’s industry-leading data and agentic capabilities, the agency is designing an intelligent model where data fuels creativity that infuses culture.
“Sven is a future-facing leader who has great ambition for our clients and our business. He is perfectly placed to build on LePub’s momentum and lead the agency into its next chapter–one that is grounded in creativity, fueled by data and powered by a new level of connectedness,” said Demet Ikiler, EMEA CEO, Publicis Groupe.
“LePub has always believed in ideas that earn their place in consumers life. As culture and technology accelerate, we need leadership that can navigate complexity. With Sven onboard, we are defining the standard for a visionary, intelligence-driven creative company. His appointment will drive our unique proposition forward embedding culture and intelligence across every experience,” said Bruno Bertelli, CEO and CCO, LePub Worldwide.
“Creativity remains the most powerful driver of difference and growth. What’s changing is how it works, how it scales and how it learns. At LePub, we’re building a new model where culture and innovation strengthen one another, creating transformative experiences that set new standards,” added Huberts.
