Tribeca Enterprises has formed the inaugural Tribeca X Advisory Council, a collective of industry leaders from entertainment, marketing, and business who will help shape the future of Tribeca X, Tribeca Enterprises’ platform dedicated to celebrating brand-supported storytelling that drives cultural impact.
The Advisory Council will provide strategic insight and guidance as Tribeca X continues to expand beyond its flagship program at the annual Tribeca Festival into a year-round initiative that fosters collaboration between filmmakers, artists, and brands–an ecosystem where creativity and commerce meet with purpose.
Council members include Craig Brommers (CMO, American Eagle), Rebecca Covington (sr. director of creative production, DICK’S Sporting Goods), Jo Cronk (co-CEO, Whalar), David Fortune (filmmaker), Nicolas Heller (New York Nico), Julian Jacobs (head of UTA New York & co-head of entertainment marketing, UTA), Lara Krug (CMO, Kansas City Chiefs), Suzanne Lindbergh (global head of social media and influencer, Intuit), Haider Rafique (global managing partner and CMO, OKX), God-is Rivera (chief strategy officer, Burrell Communications), Matthew Scheckner (founder, Windsor Park Entertainment), and Ariana Stolarz (global chief strategy officer, Accenture Song).
“The Advisory Council represents the creative and business vision that defines Tribeca X–a space where artists and brands can come together to tell stories that resonate and move culture forward,” said Christopher Brady, president, global chief commercial officer, Tribeca Enterprises. “As the boundaries between entertainment and marketing continue to blur, Tribeca X is building the bridge between them.”
Tribeca also offered an early look at the 2026 Tribeca X Awards Jury, which will include Daniel Cherry III (CMO, Dickies), Juliana Cobb (chief creative officer, 72andSunny New York), and Lena Waithe (Emmy-winning writer, producer, and founder of Hillman Grad). Additional jurors will be announced ahead of the 2026 Tribeca Festival in June. The Tribeca X Awards honor excellence in brand-supported storytelling across film, series, podcasts, creator content, and commercials. Submissions for the 2026 Awards are now open (extended deadline: February 24): https://www.tribecafilm.com/festival/submissions.
“Tribeca X has always been about narrative excellence–stories that connect with people on a human level, regardless of where they come from or how they’re funded,” said Brady. “With the Advisory Council and expanded year-round programming, Tribeca X is deepening its commitment to artists and brands as true partners in producing stories that move culture forward.”
Since launching in 2016, Tribeca X has evolved into a trusted forum and industry touchpoint where creativity and commerce meet with purpose. Each year during the Tribeca Festival, the program gathers more than 1,000 leaders across marketing and entertainment for two days of screenings, conversations, and networking. Now operating year-round, Tribeca X’s presence spans major cultural moments and international events.
Recent highlights include a Los Angeles brunch ahead of the 77th Emmy Awards spotlighting the future of brand-supported storytelling, and a debut reception at the 50th Toronto International Film Festival that brought together leading filmmakers, creatives, and marketing executives. Looking ahead to spring, Tribeca X will partner with the London Book Fair, alongside Ingram Content Group and MediaScout, to explore the future of IP discovery and cross-industry collaboration–further expanding its footprint in global creative markets.
