Indie ad agency Doe-Anderson has released a short documentary commemorating the one-year anniversary of Norton Healthcare’s West Louisville Hospital, the first hospital in the neighborhood in 150 years. Directed by Louisville, KY native Imani Dennison, the film offers an intimate look at a community transformed by access to comprehensive healthcare.
Opened in 2024, Norton West Louisville Hospital provides medical care alongside education programs, family support, and a food pantry.
“Seeing how our neighbors have embraced this hospital and trust us with their care—that’s our real measure of success,” said Renee Murphy, chief marketing officer at Norton Healthcare. “This documentary captures that relationship and gives us hope for what’s possible in other communities.”
Premiering during the hospital’s anniversary celebration and available on YouTube, the film features voices from West Louisville, including chief administrative officer Corenza Townsend, local advocate Chastity White, and students from Central High School’s pre-med and nursing magnet program. It contextualizes the hospital’s significance within the historic “West of 9th Street” neighborhood, long impacted by health disparities.
“This project isn’t about a brand–it’s about people,” said Leyla Touma Dailey, president and chief creative officer at Doe-Anderson. “When communities gain access to basic services like healthcare, everyone benefits.”
Miles Harvey, SVP and executive creative director at Doe-Anderson, said, “We wanted to spotlight this hospital as a model for addressing systemic health inequities nationwide.”
To ensure authenticity, Doe-Anderson gave the director Dennison creative control. Her work, rooted in compelling storytelling, has appeared on PBS and ITVS and premiered at Tribeca and BlackStar. The documentary also incorporates archival footage from the University of Louisville.
Dennison commented, “This film was an opportunity to reflect the voices, care, and strength of West Louisville through the people who live and learn there. Hearing directly from community members and students from my alma mater, Central High School, made the story deeply personal for me. Norton Hospital’s presence in this neighborhood represents access, dignity, and long-term investment in community health.”
