Monday, May 21, 2018

POV (Perspective)

Displaying 1 - 10 of 390
Friday, May. 18, 2018
From Wake-Up Calls To Calls To Action: How The Right Content Leads To More Traction
Let’s face it: with today’s ever-changing and oversaturated media landscape, it’s harder for content creators and brand builders to cut through the noise in a meaningful way. Gone are the days when producing visually-appealing content was enough. In this age of hashtag “slactivism” and “fake news...
Friday, Mar. 23, 2018
How to Keep Directors Focused On The Masterpiece When There Are So Many Cooks In The Kitchen
If you’ve ever watched a team challenge on “Hell’s Kitchen,” you’re familiar with this scenario: First, it’s the flow of big ideas as a kitchen full of chefs attempts to set course on the winning entrée. Then, depending on the strength of that episode’s chosen leader and their ability to funnel all...
Friday, Feb. 16, 2018
Directing VR in a War Zone—"The Sun Ladies"
I was teaching VR in San Francisco when I received an unforgettable call. It was Maria Bello, trying to produce a documentary on the Sun Ladies; women fighting against ISIS. She asked me if I could be in Iraq next week to shoot and direct. I said yes, hung up and cried. Days later in Erbil inside...
Thursday, Feb. 1, 2018
The Evolution of Sundance and Why I Still Attend
After graduating from film school, I began my career in acquisitions and development for an independent film distributor. I spent a good portion of my time traveling to festivals around the world, scouting new talent and screening films to buy for distribution. Now, having made the transition to...
Friday, Dec. 22, 2017
Looking Ahead To Production In 2018
There has been a huge push for and curiosity around VR/AR. Everyone wants to talk about it, experience it, play with it. VR/AR is alluring because it allows the consumer to have more control over the narrative. Each person can have a different VR experience, and it’s that control and uniqueness...
Friday, Oct. 27, 2017
Coming To Terms With VR, AR, MR
The brave new world of Virtual Reality, Augmented Reality and Mixed Reality has a lexicon all its own. This prompted Jason Peterson, chairman of Go Digital Media Group and CEO of ContentBridge Systems, and Ramón Bretón, CTO, 3rd i QC, to literally come to terms with this world. Peterson, an...
Friday, Aug. 18, 2017
Finding What’s Next
Jen Dennis, head of RSA VR, served as a Virtual Reality judge at this year’s AICP Next Awards. During the AICP Show Road Tour stop in Los Angeles last month, she shared some insights during a panel discussion, including providing context on VR. Dennis observed that VR is “not about product...
Wednesday, May. 17, 2017
Facebook Live: The New Branding Tool
Facebook Live is one of the most under-utilized marketing tools. Used first by celebrities and influencers streaming simply through smart phones, Facebook Live’s updated API and publishing tools enable a brand to stream broadcast quality productions right from its Facebook page. This new ability to...
Friday, Mar. 24, 2017
Creating A Successful Movie Trailer Or TV Promo
Those of us who work in the entertainment marketing industry know all too well that creating a successful movie trailer or TV promo is an inexact science. When I’m working with a studio or TV network client to create a new piece of marketing for an upcoming campaign, I’m often reminded of my late...
Thursday, Nov. 10, 2016
We Have Ways of Making You Talk
Please do not call me an interviewer. ‘Interviewers’ are born when someone from HR has unprotected sex with a Guantanamo interrogator. I know this for a fact. Let me illustrate: I was directing a commercial and had to ‘interview’ a recently widowed mother about losing her husband after a workplace...