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Displaying 1 - 10 of 419
Friday, Jan. 15, 2021
Top Ten For First 20 of the 2000s: Apple, VW, "Synchronistic" History
I, like many of you, came of age professionally in these first 20 years of the 2000s. I’ve been an advertising music executive and professorial accomplice in the ad music continuum. Here are 10 things I’ve observed: 1) More than any other brand, Apple became the top shaker/breaker and career-maker...
Tuesday, Nov. 3, 2020
An Audio Strategy for Success
This has been a challenging year for everyone in advertising. Little entertainment content is being produced, so few brands are motivated to create new ads. Even among those whose budgets haven’t been cut, many are choosing to re-run existing work because pandemic restrictions make production...
Monday, Nov. 2, 2020
Production In The Time Of COVID
Just weeks after the pandemic hit, production departments across agencies were struggling to figure out how to break free from the played-out stock footage content that was flooding the channels. Clients (Brands) still wanted content, but they wanted it to feel fresh, new and ownable. Agency...
Monday, Oct. 26, 2020
Why Data Is Production Music's Unsung Hero
Ever wonder what really happens behind the scenes to make a piece of music searchable and get artists paid? It’s called data and the devil is in the details. As a musician who set out to carve a niche in this business some 20 years ago, I never imagined that data, of all things, would be such a...
Friday, Oct. 16, 2020
Casting In The Time of COVID
COVID casting is happening all over the U.S., especially in Los Angeles, Austin, New Orleans, and Atlanta, but with the re-opening of the industry comes major concerns about COVID protection in auditions and on-set. Casting directors are now forced to provide the protocols for auditions and on-set...
Wednesday, Sep. 16, 2020
A DP POV On "MoCo"
While motion control in itself is not new, there have been many new additions to what is available today and what motion control can now do. The new generation of high-speed robots is very exciting; the Kira 2, the Mia, and the Bolt series of robots can move a camera at more than four meters per...
Friday, Aug. 7, 2020
It Will Take All Of Us To Make A Difference
I have lots of funny stories about being a Black executive producer and production company owner. There was the time on set when I was given the coffee order by an agency creative because he thought I was a PA. Sadly, there are not too many Black people in my position in our business. I try not to...
Thursday, Aug. 6, 2020
"What The World Needs Now": Serendipity & Synchronicity
As a music producer/supervisor in the ad space, I’ve sat through hundreds of creative meetings where a collaborator asserts that they want the music for the project to be so great that we should additionally produce a full-length version of the song, have it released into culture, and maybe also...
Friday, Jun. 12, 2020
Directing In These Times, Under These Circumstances
Here’s what I learned directing a spot for German e-commerce company Zalando during COVID-19. Just like the pandemic showed us the importance of family and friends, it was the same when picking crew and cast. It made you appreciate having people you trust around you, knowing they will work super...
Wednesday, Jun. 3, 2020
Tom Cruise, "SNL," and the Changing Face of Advertising Production
While the big picture of how production will ultimately look is currently rendered in impressionistic blobs of probabilities, there are many workarounds available to make great commercials and content. Unless you’re Tom Cruise (who is allegedly being launched into space to film a movie) then you...