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Thursday, Oct. 7, 2021
How Sound Triggers Human Emotion
If you’re of a certain age and hear the opening chords to Lalo Shifren’s theme from Mission: Impossible , you probably recognize it immediately. You may even remember your favorite members of the cast. But something else is also happening, because hormones are being secreted in your body--...
Friday, Aug. 6, 2021
Authenticity, Emotion and Experience Matter Most in the Pursuit of Creative, Resonant Storytelling
Whether working on a commercial project or directing a feature film, I find myself obsessively focused on conveying true emotion to viewers and giving them an authentic experience. My background is in visual arts, photography and music. Regardless of the final form a given project may take, my...
Monday, Jul. 19, 2021
How Directors Should Think About Motion Graphics in Their Documentaries
Graphics can play a vital, often game-changing role in a project’s ultimate success. When executed well, they underscore emotion while progressing the story. After 10 years of producing motion graphics for documentary projects, I’ve learned some nuances to the creative approach. Here's how I...
Thursday, Jun. 10, 2021
Production Leads In Addressing Diversity In The Ad Industry
In late May, ANA issued a new report, “The Growth of Supplier Diversity,” that contained important findings that will likely impact the production industry in the near future. A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned...
Friday, Jun. 4, 2021
How The VFX Industry Can Reclaim Deepfake Tech As A Force For Good
Media and brands over the last few years have made a push to steer clear of news and visuals that even hint at misinformation. Beyond the harmful consequences of fake news stories on their businesses, fake text and fake visuals both can misinform a public accustomed to trusting their preferred...
Friday, Apr. 2, 2021
2021 Trends in Grading: 5 Ways COVID Changed The Way We Work Forever
The year 2020 changed forever the way we all work. Many companies around the world developed their own workflows in order to cope with the restrictions they were forced to follow. Even though we are now in 2021, the pandemic is still present, and some countries have even more movement restrictions...
Friday, Feb. 19, 2021
What It's Like To Be A Filmmaker At The First Virtual Sundance
I’m so honored to be a part of the Sundance Film Festival 2021, participating in Tabitha Jackson’s first festival and the very first virtual Sundance festival. Jane (animation director Samborski) and I were previously in the 2013 Sundance Film Festival with an animated short we did called Seraph ...
Friday, Jan. 15, 2021
Top Ten For First 20 of the 2000s: Apple, VW, "Synchronistic" History
I, like many of you, came of age professionally in these first 20 years of the 2000s. I’ve been an advertising music executive and professorial accomplice in the ad music continuum. Here are 10 things I’ve observed: 1) More than any other brand, Apple became the top shaker/breaker and career-maker...
Tuesday, Nov. 3, 2020
An Audio Strategy for Success
This has been a challenging year for everyone in advertising. Little entertainment content is being produced, so few brands are motivated to create new ads. Even among those whose budgets haven’t been cut, many are choosing to re-run existing work because pandemic restrictions make production...
Monday, Nov. 2, 2020
Production In The Time Of COVID
Just weeks after the pandemic hit, production departments across agencies were struggling to figure out how to break free from the played-out stock footage content that was flooding the channels. Clients (Brands) still wanted content, but they wanted it to feel fresh, new and ownable. Agency...