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Displaying 1 - 10 of 402
Friday, Jan. 24, 2020
AR Is Ready For Its Close-up In 2020
According to Statista, the augmented and virtual reality (AR/VR) market is forecast to be worth $18.8 billion U.S. dollars in 2020, almost double from 2019. That number is expected to continue to rise dramatically in the coming years. The alacrity in the AR market has also been boosted by brands’...
Friday, Dec. 13, 2019
Ciclope Festival Celebrates Craft & Artistic Innovation
The theatre held a crowd of industry pros so large many were forced to stand at Ciclope Festival’s 10th Anniversary event in Berlin. Featuring incredible work, with noteworthy standouts including BMW’s “The Small Escape,” FKA Twig’s “Cellophane,” and Bianco’s “The Lift,” the fest celebrated the...
Friday, Oct. 25, 2019
A DP's Perspective: Read Before Rolling
Capturing “the perfect shot” is a dangerous quest. High-speed chases, heavy machinery, and enough high voltage electricity to fry a city block aside, there’s plenty of pitfalls. The biggest enemy? It’s the lure of the immortal image. The Sir Galahad-like desire to get the ideal shot pushes many to...
Friday, Aug. 9, 2019
Perhaps you’ve noticed that mindfulness is quite popular lately. There’s an array of guided meditation apps available, motivational book titles are being released regularly, and there seems to be a renewed interest in techniques of self-reflection first defined over 2500 years ago. But as...
Friday, May. 24, 2019
Why Casting For Commercials Is Paramount In This Hard Sales Era
In the world of 30-second storytelling, there are days of location scouting, disputes over wardrobe choices and heated exchanges over which couch the spokesperson will sit on. At these times, I remind myself of the simple truth of commercials: performance is everything. Audiences love characters...
Wednesday, Apr. 3, 2019
How To Pay the Bills With Passion Projects
Passion projects come in all shapes and sizes and can present both great opportunities and great challenges. Although it can be tough to find time for projects you may not be getting paid for, the networking and growth opportunities are worth it, especially in advertising. The “freebie” has...
Friday, Mar. 29, 2019
How To Win Over Generation Z
When it comes to Generation Z, and how important they are for the future of your brand, I like to think in terms of the leaky bucket concept. Every brand is a leaky bucket: over time, consumers will fall out. They find someone else they love more, their focus shifts, they get bored, whatever. If...
Friday, Feb. 8, 2019
Goodbye to You
How does one make an impact in music? For many folks like me, who were formally trained in music, impact is a calling. Is it by: producing a hit song? mentoring young thirsty musical minds? discovering somebody gifted? devising a trend? being THE person behind the music? being the defiant one, the...
Friday, Dec. 14, 2018
The Changing Production Economy
The industry is constantly evolving, but one trend that looks like it will continue is the decrease in economic pressure on production, which will occur due to several factors. First, the easy accessibility of the technological tools for content production has driven a rapid growth in the number of...
Tuesday, Aug. 21, 2018
Why Film Is Still Great For Spot Work
A recent project I directed for Vodafone Greece took the spot into a whole other world by shooting on film. Agency creatives might want to opt for shooting film more often, especially when the story needs to evoke strong emotion. The future is about having options, both film or digital, depending...