Displaying 1 - 10 of 431
Friday, Aug. 5, 2022
Honey, we’re having twins! (Or, the metaverse of things)
“I so much like to hear the singing of things…” Rainer Maria Rilke, 1921 A new fixation of mine is the accelerated need for digital twinning, ushered in by the untethered space of the metaverse. I recall the production import of CAD files in early configurator work for VW.com back in the mid-2000s...
Friday, Jun. 10, 2022
To Support AAPI Creators, Hollywood Has to Forget "East vs. West"
I learned early on in my filmmaking career that I needed to own my personal content and stories, working with partners aligned with sharing the same narratives. That career, by the way, started just five years ago, following a highly nonlinear trajectory of working in corporate commercial real...
Friday, Mar. 4, 2022
Hiring Minorities--Two Years Later--Some Blind Spots
Two years ago, I penned a POV for SHOOT magazine titled, “It Will Take All of Us To Make A Difference,” a viewpoint that discussed how we can come together to make real change, to include Black and other minorities in the ad industry, most notably on the production side. I thought it appropriate...
Friday, Jan. 14, 2022
Content in 2022
Content has long reigned supreme; it powers our business, and it has a very real influence over the way people feel about, and interact with, our clients’ brands. But audience expectations for content are evolving as quickly as ever, and the hard and fast rules about what a brand should or shouldn’...
Friday, Dec. 10, 2021
Color in the Cloud
We’re on the brink of a major revolution in our industry, with the ability to virtualize almost every part of the production and postproduction process. Color grading is still one of the most crucial parts of the creative production process as it plays a big part in setting the look, mood and tone...
Thursday, Oct. 7, 2021
How Sound Triggers Human Emotion
If you’re of a certain age and hear the opening chords to Lalo Shifren’s theme from Mission: Impossible , you probably recognize it immediately. You may even remember your favorite members of the cast. But something else is also happening, because hormones are being secreted in your body--...
Friday, Aug. 6, 2021
Authenticity, Emotion and Experience Matter Most in the Pursuit of Creative, Resonant Storytelling
Whether working on a commercial project or directing a feature film, I find myself obsessively focused on conveying true emotion to viewers and giving them an authentic experience. My background is in visual arts, photography and music. Regardless of the final form a given project may take, my...
Monday, Jul. 19, 2021
How Directors Should Think About Motion Graphics in Their Documentaries
Graphics can play a vital, often game-changing role in a project’s ultimate success. When executed well, they underscore emotion while progressing the story. After 10 years of producing motion graphics for documentary projects, I’ve learned some nuances to the creative approach. Here's how I...
Thursday, Jun. 10, 2021
Production Leads In Addressing Diversity In The Ad Industry
In late May, ANA issued a new report, “The Growth of Supplier Diversity,” that contained important findings that will likely impact the production industry in the near future. A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned...
Friday, Jun. 4, 2021
How The VFX Industry Can Reclaim Deepfake Tech As A Force For Good
Media and brands over the last few years have made a push to steer clear of news and visuals that even hint at misinformation. Beyond the harmful consequences of fake news stories on their businesses, fake text and fake visuals both can misinform a public accustomed to trusting their preferred...

MySHOOT Company Profiles