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    Creative agency Betty is expanding with launch of offices in Austin and Mexico City

    By SHOOTUpdated:No Comments190 Views
    Cari Bucci-Hulings
    --

    Betty, a Quad agency, is opening offices in Austin, Texas, and Mexico City, Mexico, marking a significant step in the continued expansion of the creative agency and Quad’s global platform. The two locations bolster Betty’s ability to serve clients with fresh talent, localized expertise and integrated capabilities in two high-growth markets recognized as centers of culture and creativity.

    The Austin and Mexico City office openings follow a period of rapid growth for Betty, which has seen a surge in demand from both category leaders and challenger brands seeking strategic, innovative creative solutions that can scale without sacrificing speed or quality.

    Betty will officially open its Austin office on January 22. In addition to full-time staff, the location will host a weekly roster of over 25 photographers, stylists and production crew members in its 8,400-square-foot studio.

    “Opening in Austin is a natural fit for Betty,” said Cari Bucci-Hulings, president of Betty. “The energy, talent and culture of the city make it an ideal place to expand our teams and better serve our clients while deepening our presence in a key region.”

    “In Austin, we’ll be able to push our studio model forward,” said Jimmy Richardson, group VP, studio and creative at Betty. “By bringing together scalable AI workflows and an amazing team of in-house creative experts, we can produce brand-accurate content at the pace our clients need, without losing the human touch that connects with consumers.”

    Betty’s 10,000-square-foot Mexico City office will open in the first quarter of 2026 and will be shared with Quad’s media agency, Rise. Betty’s Mexico City team currently supports several brands and is continuing to add to its client roster with specialties in retail, grocery and packaging design.

    “Establishing a physical presence in Mexico City is another exciting next step for Betty,” said Bucci-Hulings. “The market is home to incredible talent and new creative opportunities for the agency. By joining the Rise team under one roof, we’re setting up a hub to deliver top-tier, integrated work for current and future clients in the region.”

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    News Categories:News Briefs
    News Article Type:news brief
    Tags:BettyCari Bucci-HulingsJimmy Richardson



    Woman pleads not guilty to trying to murder Rihanna and to assaulting the singing superstar’s family

    Wednesday, March 25, 2026
    Rihanna arrives at the premiere of "Smurfs" on Sunday, July 13, 2025, at Paramount Studios in Los Angeles. (Photo by Jordan Strauss/Invision/AP, File)

    A woman from Florida pleaded not guilty Wednesday to the attempted murder of Rihanna.

    Ivanna Lisette Ortiz, of Orlando, also pleaded not guilty through her attorney to more than a dozen other felony counts in Los Angeles Superior Court.

    Prosecutors allege the singing superstar, her hip-hop star partner A$AP Rocky and their three young children were among the people assaulted at their home in the Beverly Hills area on March 8 when Ortiz, 35, pulled up to the property and sprayed about 20 bullets from an AR-15 style rifle into the tall exterior wall.

    Ortiz is charged with 10 counts of assault with a semiautomatic firearm and three counts of shooting at an occupied vehicle or dwelling. She could get life in prison if convicted on all charges.

    Her lawyer, Deputy Public Defender Derek Ray Dillman, entered the plea on her behalf as Ortiz appeared behind glass in a custody area, wearing yellow jail clothes with her blond hair in braids. She spoke only to agree to waive her right to a speedy preliminary hearing, the next phase of the case where evidence is presented to determine whether a trial is warranted.

    Her lawyer asked that her bail be reduced from $1.9 million to $70,000 based on her ability to pay. Judge Theresa McGonigle declined the request and kept the bail the same.

    The prosecutor, arguing against the reduction, said she's a major risk to the community and would likely flee.

    "This case involves a dangerous, deliberate shooting into occupied homes," Deputy District Attorney Alexander Bott said. "This is the kind of conduct that could easily have resulted in multiple homicides."

    When Ortiz was arrested hours after the shooting, she was alone in her car with the rifle, more rounds and a wig she intended to... Read More

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