The winners for the 2025 edition of the Gerety Awards have been unveiled. The four outstanding campaigns rewarded with a Grand Prix this year are “Senna’s Cut,” “Never Just a Period,” “The Final Copy of Ilon Specht” and “Price Packs.”
The Gerety jury tallied a record participation of 270 judges from 52 different countries, scrutinizing the work through a powerful perspective to reward the best creative campaigns. The complete list of winners includes four Grand Prix, 36 Gold, 80 Silver and 65 Bronze, with first time recognitions for Paraguay and Kazakhstan.
The Grand Prix winners are:
–”The Final Copy of Ilon Specht” for L’Oréal Paris by McCann Paris (France) in the Entertainment CUT, Online Video category
–”Senna’s Cut” for Netflix by Monks Buenos Aires (Argentina) in the Craft CUT, Editing
–”Price Packs” for PENNY by SERVICEPLAN GERMANY in the Communication Cut, Product & Packaging Design
–”Never Just A Period” for Bodyform/Libresse by Abbott Mead Vickers BBDO (United Kingdom) in the Craft Cut, Art Direction
AMV BBDO is the most awarded UK agency with one Grand Prix, five Gold, and two silver.
The other UK winners are McCann London with two gold for “The Cheeky Controller” for Xbox; MullenLowe UK with one gold, one silver and one bronze with the campaign “It’s Part of the Game-Dirt is Good” for Persil; NOMINT with four silver with “In Hot Water” for WWF; VML UK with three silver and one bronze for “Unsilence the Crowd” for Sela; Riff Raff Films with two silver with the campaigns Usyk Vs Fury “Reignited” for Riyadh Season and “Wherever We Go” for Telstra and a bronze for “Everything or Nothing” for “General Entertainment Authority”; Edelman with one silver and one bronze with “The Mayo Exchange” for Hellmann’s; Biscuit Filmworks with one silver with the campaign “Paris Paralympics: 2024 Considering What” for Channel 4; and Ketchum with one bronze for “Liming with Gran” for University of Cambridge & Genomics England.
Regarding the AMV BBDO Grand Prix, Grand Jury member Rifah Qadri, executive director marketing for easypaisa from Pakistan, said, “‘Never Just A Period’ is a masterclass in storytelling, every frame amplifies emotion, wit and urgency of the message. The pacing, the transitions and the visual juxtapositions pull you in and make it unforgettable, turning a sensitive subject impossible to ignore.”
Oriane (Abouattier) Canfrin, head of marketing and communications, Ecobank, and a Grand Jury member from Côte d’Ivoire, added, “‘Never Just A Period’ is the kind of work that transcends borders, industries, and generations. Whatever our background, profession or age, as women we’ve all felt (or should feel) concerned by the message it carries. It’s bold, unapologetic, and beautifully executed. This campaign breaks taboos, and it builds empathy with striking aesthetics and that, to me, is Grand Prix-worthy.”
UK Grand Jury member Jo-ann Robertson, CEO, global markets at Ketchum, commented on the other Craft Grand Prix: “‘Senna’s Cut’ is a masterpiece in craft. The pacing of the film to Senna’s 1990 record-breaking Monaco lap leaves the viewer breathless and determined to watch the documentary. On first viewing I was in awe of the editing and both the idea and the execution are deserving of a Gerety Grand Prix.”
Grand Jury member Nwakaego Boyo, founder/managing director, Temple Productions from Nigeria, commented on McCann’s Paris Grand Prix-winning “The Final Copy of Ilon Specht”: “Not just a powerful female manifesto but it is a really compelling emotional film, combining traditional film craft, authentic and immersive storytelling that resonates really powerfully”.
In terms of “Price Packs” for PENNY, Grand Jury member from Kenya, Waithera Kabiru, Africa digital hub–lead, Diageo Africa, said, “As a marketer on the African continent, I can honestly say that this campaign touched me deeply. In these tough economic times, when people are overwhelmed and brands are under pressure, it reminds us that marketing can still connect through empathy, truth, and courage. It’s soft yet powerful—feminine values we need more of in our industry. It doesn’t shout, it speaks. It doesn’t sell, it moves. In a world full of noise, this campaign chose meaning—and that’s why it deserves the Grand Prix.”
The Gerety Awards are named for Frances Gerety, the copywriter who in 1948 coined the slogan “A diamond is forever.” See all of the 2025 winners here.
