Xbox’s global “Power Your Dreams” campaign marks the entry to the next generation of gaming with the all-new Xbox Series X and Xbox Series S consoles. The Xbox Series X is the fastest, most powerful Xbox ever and sets a new bar for performance, speed and compatibility. The Xbox Series S brings next-generation gaming – faster load times, higher frame rates, and richer, more dynamic worlds – in the smallest Xbox ever. The global campaign kicks off with the brand’s newest spot, “Us Dreamers,” developed by 215 McCann.
“Us Dreamers” represents the journey of gamers everywhere, told through the experience of our hero Daniel Kaluuya when his gaming experiences come to life inside his own dream. Oscar-nominated actor Kaluuya is known for his roles in Get Out and Black Panther and will soon be seen in the highly anticipated film, “Judas and the Black Messiah.”
The spot begins with Kaluuya picking up his new Xbox Wireless Controller after returning home. He is greeted by online friends and is quickly transitioned into his gaming dream, and from live action to CG. Kaluuya travels through his dream, passing through spectacular and immersive visuals of dream-inspired worlds. 215 McCann and Xbox partnered with director Ian Pons Jewell of RESET and VFX studio MPC to bring these worlds to life.
“The featured track “No Ordinary” is a new song by Labrinth, a multiplatinum-selling singer, songwriter, Grammy nominated producer and Emmy award winning composer of one of 2019’s biggest shows, HBO’s Euphoria.
The Xbox Series X and Xbox Series S hit shelves on November 10, 2020.
REGISTRATION REQUIRED to access this page.
Already registered?
LOGIN
Don't have an account?
REGISTER
Registration is FREE and FAST.
The limited access duration has come to an end. (Access was allowed until: 2020-10-11)
Credits
Client Microsoft/Xbox Agency 215 McCann Scott Duchon, chief creative officer; Nichole Geddes, creative director; Mat Bunnell, creative director/copywriter; Savannah Hicks, sr. art director; Mandi Holdorf, director of integrated production; Megan Swan, Nina Roussarie, sr. producers; Jessie Ybarra, associate producer; Brian Wakabayashi, head of strategy; Ryan Riley, strategy director; Christian Stewart, sr. strategist. Production RESET Ian Pons Jewell, director; Dave Morrison, managing director; Deannie O’Neil, exec producer. Editorial Whitehouse Post Tobias Suhm, editor; Joe Carugati, Nick O’Neill, assistant editors; Joanna Manning, exec producer; Jordan Stricklin, producer. VFX & Color MPC Elexis Stearn, exec producer; Nicole Saccardi, Warwick Hewett, Mireille Antoine, VFX producers; John Edson, Jamie Hughes, VFX coordinators; Neela Kumuda P, line producer; Sakshi Gaur, production coordinator; Ricky Gausis, colorist; Meghan Lang Bice, color exec producer; Sasha Pace, color producer; Sam Ziaie, Nate Seymour, color assists; Michael Gregory, Dan Seddon, creative directors; Toya Drechsler, David Filipe, VFX supervisors (2D); Zhenya Vladi, Corinne DeOrsay, Fabian Frank, VFX supervisors (3D); Raju Ganesh S, CG supeervisor; Rashabh Butani, 2D supervisor; David Hickey, Parker Sellers, Andrew Price, Samir Patel, Fabian Frank, Kristian Bonne, James Bown, Chris Welsby, Clementine Supiot, pre-vis; Silvia Bartoli, Marco Gifuni, Pascual Rubio Cervera, Michael Reed, Tom Hearne, Corinne DeOrsay, Jemmy Molero, Bibin Balan, S Shashi Kumar, Vivek Mayanglambam, Bibin Balan, Vinutha R, Selva Kumar K, assets; Navin Pinto, Gretchen Asmar, Maximilian Mallman, rigging; Fabian Frank, Giovanni Bianchet, Pascual Rubio Cervera, look development; Ivan Khomenko, Leandre Lagrange, Michelle Tolo, Mike Davis, Andrew Kim, Eric Fulghum, Farid Sandoval, Jake Lunt, Lino Khay, Leandre Lagrange, Farid Sandoval, concepts; David Bryan, Chris Welsby, Andrew Price, Samir Patel, Ty Coyle, Marco Capparelli, Clementine Supiot, Mack Knights, James Bown, Shiny Rajan, animation; Dan Bodenstein, Nate Skeen, Rob Richardson, Selcuk Ergen, Radu Ciubotariu, Arnau Gilabert, Umesh Namdev, Ashwath Thiraviam, Kartik Gupta, FX; Tim Kafka, Sherryn Pattarawuttiwong, Nate Skeen, Tom Hearne, Asher Stusek, Brendon Echsner, Zhenya Vladi, Pascual Rubio Cervera, Fabian Frank, Giovanni Bianchet, Chris Huland, Kiril Mirkov, Mattias Lullini, Stephane Ranaldi, William Laban, Aritra Sarkar, Raju Ganesh S, lighting; Navid Sanati, Toya Drechlser, Kyle Belko, Andy Roberts, David Ince, Hector Cabrera, Jason Heinze, Oliver Caiden, Sandra Ross, Sorie Conteh, David Piombino, Gustavo Bellon, David Filipe, Mithun Alex, Ed Taylor, Pavan Balagam, Yashvardhan Jain, Shaik Abdul Adul, Manideep Sanisetty, Yashvardhan Jain, Akula Srikanth, Abhilash A, compositing; Claus Hansen, Sean Anderson, Flame; Marco Genovesi, Megan Bailey, Ed Babb, Radhakrishnan R, Joyett Fernandes, Sachin sureshrao Dhapudkar, Bakiyaraj P, Shanmugavel V, DMP; Sreejimol C.P, Suresh P, Anurag Sing Kushwaha, Sreeji, prep. Music Walker Music Sara Matarazzo, Stephanie Pigott, exec producers; Danielle Soury, music supervisor; Chris Nungary, chief engineer. Track: “No Ordinary” from artist Labrinth, Courtesy of Columbia Records and Sony/ATV Music Publishing. Sound Design & Mix Lime Studios Rohan Young, sound designer, mixer; Jeremy Nicols, audio assistant; Susie Boyajan, exec producer.
Isn’t it nice to know that some things are still real?
In a world increasingly crafting fakes, replicas, and perfectly rendered simulations, there are fewer and fewer places that still celebrate authenticity.
On a day dedicated to lighthearted hoaxes and twists of fate, it seemed a perfect time to release a film that explores what’s real, and not.
That tension sits at the center of “L’ultimo Uomo Reale” (“The Last Real Man”), a new film from Team One and director Sebastian Strasser, in partnership with the marketplace for authenticated luxury resale, The RealReal.
Conceived as a response to The RealReal’s 2024/25 “Ask Yourself What’s Real” campaign theme, the film pushes that question further, by exploring the growing tension between perception and reality in today’s digital world.
At a moment when much of the industry is using AI to scale content, this work flips the lens—using it as both subject and storytelling device. A humorous, slightly unsettling take for anyone who still values the real thing.
Directed and rendered by Strasser, the piece constructs a hyper-real world that feels convincingly human—until it begins to fracture. Subtle glitches give way to a full unraveling, exposing a carefully engineered illusion.
“We’re moving into a world where ‘real’ is no longer a baseline—it’s a premium,” said Chris Graves, Chief Creative Officer, Team One. “We wanted to create a story that lets the illusion hold just long enough to feel convincing—then disrupt it, so you’re forced to reconsider what you’re actually looking at. Because what carries value now isn’t just craft. It’s credibility.”
Team One was inspired by The RealReal’s authentication process... Read More
Type above and press Enter to search. Press Esc to cancel.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
