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    Home » The Best Work You May Never See: HAMLET’s Jaco Van Dormael Directs “The Shape” For EU, Kommitment Agency

    The Best Work You May Never See: HAMLET’s Jaco Van Dormael Directs “The Shape” For EU, Kommitment Agency

    By SHOOTMonday, May 13, 2019Updated:Tuesday, May 14, 2024No Comments3884 Views
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    Jaco Van Dormael, the filmmaker behind the lauded feature Mr. Nobody (Audience Award winner at the European Film Awards) directs this short film The Shape via production house HAMLET in Brussels for the European Union, part of the “EUandME” campaign out of ad agency Kommitment.

    With a hint of dystopia, The Shape shows a black cloud settling over a pleasant French village. The rain-like deluge begins pouring from the sky trapping the villagers into shelter, unable to go anywhere. The downpour destroys musical instruments, radios, computers and halts the freedom of civilian life. A heroic poetry reader steps outside into the black rainstorm and passionately recites French poet Paul Eluard’s well-known poem, “Liberté,” which immediately stops the downpour and the cloud vanishes, restoring the status quo.

    The poem is particularly poignant as it is an ode to liberty written by Eluard in 1942 during the German occupation of France. 

    The EUandME films underpin the European Union’s fundamental beliefs and opportunities for its citizens within the EU, such as the right to live without discrimination, freedom to travel, live, study and work across borders, promoting help with start-up businesses and freedom of speech.  

    Van Dormael said: ““The script was good, so it was easy to direct. It is important to me because Europe is important to me. When you put a cardboard box in a field full of crows, the old crows fly away with fear, and the young crows are curious and go close to look at the box. Therefore it is important that the young people vote for Europe, not because of fear, but because of passion.”

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    Media Type:Film: Short
    ScreenWork Categories:Short film
    Screenwork Type:Best Work
    Video Tags:EUHAMLETJaco Van DormaelKommitment



    SOS Oceano, Droga5 São Paulo Color Their Quest For Marine Conservation

    Thursday, April 2, 2026

    Droga5 São Paulo rolled out the second phase of “Lifeless Flag,” a campaign created for SOS Oceano (SOS Ocean), a coalition of NGOs advocating for the expansion of marine protected areas.

    The first phase of the campaign, launched at Rio Ocean Week in October 2025, removed the blue and green from the Brazilian flag to demonstrate that one ecosystem cannot exist without the other. One needs blue to create green, and that without the blue of the oceans, there is no green life on land.

    This concept is made literal in the second phase through a series of six unique screen-printed artworks, produced using natural mineral pigments and developed in collaboration with Black Madre Studio and Joules & Joules Laboratory.

    From the Amazon Rainforest to the Humpback Whale, each print draws on the tradition of Brazilian naturalist iconography by pairing marine and land flora and fauna. The yellow diamond of the Brazilian flag remains the focal point of each print, highlighting the fusion of the colors removed in the first phase.

    “The beginning of this project showed that design can condense a complex environmental truth into a single, felt symbol,” said Diego Limberti, chief design officer at Droga5 São Paulo. “In this phase, the elements of the flag remain part of the campaign’s visual process, but they are now reinterpreted to emphasize the animals that live in marine parks and their relationship with the forest. One biome depends on the other, and this is highlighted by the colors of Brazil’s greatest symbol.”

    Screen printing was chosen because it is the ideal medium to ensure chromatic rigor and layered ink application, resulting in a unique expression, intrinsic to artisanal language. It is also a medium with a deep... Read More

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