Directing duo the Freise Brothers of Biscuit Filmworks teamed with ad agency RPA on this in-theater promo for the upcoming 16th annual Newport Beach Film Festival, which will start April 23 and run through April 30. Titled “Skeet Art,” the piece follows an eccentric, rifle-toting new-age punk and her butler/skeet puller through a field of high grass, where they pause to shoot a round of skeet. Clay pigeons have been replaced with homemade color bombs filled with brilliant powder, with which the sharp-shooting artist paints the sky in breathtaking fashion.
This new form of nontraditional “painting” is akin to the creativity of new, as yet undiscovered artists whose often unconventional work is on display at the Newport Beach Film Festival. “Skeet Art” is part of RPA’s “Know New Art” campaign promoting the Fest.
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Credits
Client Newport Beach Film Festival Agency RPA Joe Baratelli, executive VP/chief creative officer; Pat Mendelson, sr. VP/group creative director; Scott McDonald, VP, creative director/art director; Andrea Drever, associate creative director/copywriter; Gary Paticoff, sr. VP, chief production officer; Selena Pizarro, VP/executive producer; Grace Wang, assistant producer. Production Biscuit Filmworks Freise Brothers, directors; Christian Evans, DP; Shawn Lacy, managing partner; Holly Vega, exec producer; Mercedes Allen Sarria, head of production; Thaddeus Herrick, producer. Editorial Cut+Run Lucas Eskin, editor; Michelle Eskin, managing director; Carr Schilling, exec producer; Amburr Faris, head of production. VFX Jogger David Parker, creative director. Music Track “Ophelia” written and performed by Ezza Rose, courtesy of Angry Mob Music. Post Company 3 Siggy Ferstl, sr. colorist; Rhubie Jovanov, exec producer; Matt Moran, sr. color producer. Title Design & Animation Laundry! PJ Richardson, creative director; Michael Bennett, exec producer; Kirsten Collabolletta, producer. Audio Post Lime Studios Dave Wagg, mixer; Adam Primack, assistant; Jessica Locke, Susie Boyajan, exec producers.
Zombies are no longer slow pokes in this “Scary Fast: Zombies” spot for Skechers Aero Burst, directed by Caviar’s Keith Schofield and produced by Caviar US.
The film opens with slow-moving zombies being teased by the local teens, who run away from them and successfully leave them in the dust. The squad of formerly-alive trudgers is hindered by the wrong shoes, but that changes when they glimpse the new Skechers AERO Burst™ sneakers in a shop window. Once outfitted with the aerodynamically designed shoes, the living dead posse cuts to the chase when the teens taunt them again, saying, “Good luck catching us.” Seeing the Zombies charge towards them in the speedy shoes, the teen ringleader changes his taunt to, “Oh sh*t!”
Skechers AERO Burst “Scary Fast” features SFX makeup from the infamous Tony Gardner (“127 Hours,” “Zombieland Double Tap,” “Hocus Pocus,” “Bad Grandpa,” as well as work with Daft Punk), and features a distinctly ‘90s vibe. Skechers’ Rex Fish was creative director of the campaign. Caviar’s U.S. division was led by Michael Sagol, with Casey Wooden executive producing.
