This online film, titled Imagine the Possibilities, is targeted at parents and makes use of hidden cameras to capture people’s reactions as girls play out situations they imagine in real life. In the end, we see these situations are being played out by girls with their Barbie dolls, returning the brand to its roots and reminding people how play with Barbie helps inspire imagination and confidence.
The campaign was created by BBDO San Francisco, in conjunction with BBDO New York, and marks the first work since BBDO was awarded the Mattel/Barbie business earlier this year. The film was directed by Karen Cunningham of Slim Pictures.
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Credits
Client Mattel/Barbie Agency BBDO San Francisco David Lubbars, chief creative officer, worldwide; Matt Miller, Steve Rutter, executive creative directors; Adam Balogh, sr. copywriter; Jason Moussalli, sr. art director; Patti Bott, executive producer; Lisa Christman, sr. producer; Alaina Crystal, sr. planner. Production Slim Pictures Inc. Karen Cunningham, director; Jeff Cutter, DP; Tom Weissferdt, exec producer; Suzie Greene Tedesco, line producer. Edit/VFX No6 Andrea MacArthur, editor; Crissy de Simone, exec producer; Yole Barrera, post producer; Verdi Sevenhuysen, Flame Artist. Post Company 3 Bob Festa, colorist.
Wells Fargo has rolled out the new iteration of its partnership with Academy Award-winning actress and producer Reese Witherspoon, this time taking audiences to Paris, the City of Light.
Directed by Taika Waititi via production company Hungry Man and created in partnership with BBDO New York, this :30 captures Witherspoon discovering Paris through fresh eyes, thanks to the benefits of the Autograph Journey credit card. From exploring iconic landmarks to dining at charming local cafés, the spot celebrates the magic of experiencing a beloved destination in an entirely new way--an extension of the campaign’s core message about rediscovering travel.
This latest creative follows the London-based debut ad with Witherspoon that launched last fall and continues the campaign’s travel-led storytelling, using iconic global cities as backdrops to bring the credit card’s rewards to life.
Greg Ketchum, executive creative director, BBDO New York, said, “Reese represents something we all recognize--the way work can turn travel into a blur. You’re moving from one place to the next without really being in any of them. With the Autograph Journey Card, the idea is to shift that perspective. It gives her--and all of us--a reason to slow down, rediscover the moment, and experience a place like it’s the first time.”
