This year, Uber Eats’ star-studded Super Bowl spot from agency Special U.S. highlights that you can get almost anything delivered with Uber Eats. But in order for folks to remember that, they have to forget something else…
In the ad, for example, Jennifer Aniston forgets she’s Friends with David Schwimmer, the Beckhams fumble to remember the Spice Girls, Jelly Roll doesn’t understand why the ink on his face won’t rub off, and USHER wishes he could host a Super Bowl halftime show.
Jake Szymanski directed the Big Game spot via production house Gifted Youth.
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Credits
Client Uber Eats Agency Special U.S. Matthew Woodhams Roberts, David Horton, partners/executive creative directors; Kelsey Hodgkin, partner/CEO; Vic Palumbo, partner/chief production officer; Cade Heyde, global partner; Alice Blastorah, Josh Hacohen, Jon Marshall, Eron Broughton, creative directors; Karan Dang, social executive creative director; Dan Greener, Natalie Seitz, associate creative directors; Jen Dennis, executive producer; Nat Brickler, sr. producer; Kelsey Karson, head of strategy; Hanet Shih, group strategy director; Jen Rose, sr. strategist. Special Australia Julian Schreiber, Tom Martin, partners/chief creative officers. Production Company Gifted Youth Jake Szymanski, director; Josh Morse, exec producer; Cat Craven-Griffiths, head of production; Bernard Rahill, producer; Michelle Del Mese, Mike Garcia, production supervisors; Gabby Del Mese, assistant production supervisor; Larkin Seiple, DP. Editorial Exile Kirk Baxter, Matt Murphy, Zaldy Lopez, editors; Jonathan Rogers, TJ Lasure, Melanie Newton, Chris Messier, assistant editors; CL Kumpata, managing director; Jennifer Locke, Michael Miller, exec producers; Brian Schimpf, Adam Parker, sr. producers; Dylan Majerus, producer. VFX/Post Pariah Mark Tobin, managing director/EP; Matt Sousa, VFX supervisor; Kim Stevenson, Sam Kolber, Janice Lee, Flame artists; Amanda Elliott, online editor; Ryan Ross, Nuke artist; Reid Southen, matte painter; Elizabeth Hammer, tracking; Andrew Rosenberger, producer; Lily Hernandez, production coordinator; Michael Steinmann, exec producer. Color Grade Company 3 Tom Poole, Matt Osborne, sr. colorists; Shannen Troup, Jenny Roberts, producers. Sound Eleven Sound Jordan Meltzer, sound designer/mixer; Andrew Smith, sr. producer. Music Mazie, “Dumb Dumb” Music JSM Music Joel Simon, chief creative officer/CEO; Jeff Fiorello, VP/exec producer; Norm Felker, Andrew Manning, sr. producers; Sharon Cha, producer.
On World Teen Mental Wellness Day (3/2), the Ad Council has unveiled the latest expansion of its “Love, Your Mind” initiative with a new effort that will make mental health something teens can more easily talk about, celebrate and share. To help put mental health back in teens’ hands, the Ad Council is collaborating with teen and young adult creators, as well as leading social and digital platforms, to introduce a new word, “zill,” which is defined as any action to show love to your mind on good, bad, or whatever days.
According to Ad Council research fielded in December 2025, 70% of teens say they’ve experienced mental health struggles in the last six months, yet more than half (56%) don’t feel very knowledgeable about what actively caring for their mental health can look like. Many teens feel overwhelmed by the sheer volume of mental health messaging, which is often conflicting and framed in terms of struggles, and they lack a broader understanding of mental health and the everyday ways they can and do care for their minds.
“Teens told us loud and clear: they don’t want another lecture about mental health,” said Lisa, president and CEO, the Ad Council. “They want language and tools that feel real to them. We’re thrilled to collaborate with teens themselves to offer them a way to name the everyday actions that support their well-being so they can look out for themselves and each other.”
Through co-creation sessions, testing and creative exploration, zill--inspired by the word “resilience”--emerged as a word that felt flexible and empowering. To bring zill to life, an initial cohort of teen and young adult creators who shape culture are sharing their own everyday ways of showing love to their minds and... Read More
