A new regional campaign for Old National Bank from its longtime agency, Chicago-based Schafer Condon Carter, includes this “Bubble Wrap” spot which features a customer so obsessed with protection she arrives cloaked head-to-toe in bubble wrap only to find Old National Bank’s fraud protection and financial strategies already have her covered.
Jeff Tomsic directed the :30 via Community Films, part of a package of commercials with a comedic touch yet keeping in line with the longstanding “Get Old” premise, underscoring the experience of the bank as a virtue, helping to build reliability and a bond of trust with customers.
“Old National Bank isn’t just inviting customers to ‘Get Old.’ It’s making the case for why staying power matters,” said Craig Miller, chief creative officer at Schafer Condon Carter. “The campaign is rooted in the belief that trust compounds over time and that consistency is a competitive advantage. We’re creating work that entertains, but what truly resonates is the promise underneath: that banking should feel steady, personal and built to last. That belief shapes not only the story we tell but also how we tell it. We’ve worked with the same production partners year after year because that level of consistency matters.”
The new work will run regionally beginning this week in the bank’s core markets of Chicago, Indianapolis, Minneapolis and Nashville, as well as its expansion markets of Detroit, Grand Rapids, Louisville, Lexington, Milwaukee and St. Louis.
