This spot is one of three in an “Every Flavor Welcome” campaign that takes consumers on a visual journey, highlighting the wide range and breadth of cuisines available through DoorDash delivery service. Created by The Martin Agency, the campaign showcases more than 50 unique dishes styled in visually stunning, high-contrast, and appetizing ways from burgers and fries to the Ethiopian raw beef dish kitfo and Japanese shiso leaves.
Joel Kefali of production house Rattling Stick directed the spots, including this one titled “Shisito.”
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Credits
Client DoorDash Agency The Martin Agency Production Rattling Stick Joel Kefali, director VFX Carbon Matt McManus, exec producer; Anwei Chen, Lauryn Grimando, VFX producer; Mat Stevens, CG supervisor; Marco Oryx, designer; Beau Cameron, CG lead; Danka Chiang, CG lighter; John Price, Flame artist; Ujala Saini, Flame assist; Tiago Majuelos, Matty Deans, Robert Wallace, Frances Haszard, Margaret Bialis, illustrators/animators; Jeff Boddy, creative director; Josh Van Praag, Brody Davis, 3D generalists. Aubrey Woodiwiss, colorist; Ale Amato, Briana Brackett color assistant.
Droga5 São Paulo rolled out the second phase of “Lifeless Flag,” a campaign created for SOS Oceano (SOS Ocean), a coalition of NGOs advocating for the expansion of marine protected areas.
The first phase of the campaign, launched at Rio Ocean Week in October 2025, removed the blue and green from the Brazilian flag to demonstrate that one ecosystem cannot exist without the other. One needs blue to create green, and that without the blue of the oceans, there is no green life on land.
This concept is made literal in the second phase through a series of six unique screen-printed artworks, produced using natural mineral pigments and developed in collaboration with Black Madre Studio and Joules & Joules Laboratory.
From the Amazon Rainforest to the Humpback Whale, each print draws on the tradition of Brazilian naturalist iconography by pairing marine and land flora and fauna. The yellow diamond of the Brazilian flag remains the focal point of each print, highlighting the fusion of the colors removed in the first phase.
“The beginning of this project showed that design can condense a complex environmental truth into a single, felt symbol,” said Diego Limberti, chief design officer at Droga5 São Paulo. “In this phase, the elements of the flag remain part of the campaign’s visual process, but they are now reinterpreted to emphasize the animals that live in marine parks and their relationship with the forest. One biome depends on the other, and this is highlighted by the colors of Brazil’s greatest symbol.”
Screen printing was chosen because it is the ideal medium to ensure chromatic rigor and layered ink application, resulting in a unique expression, intrinsic to artisanal language. It is also a medium with a deep... Read More
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