Jeep is launching “The Silent Edition,” a wildlife print campaign for the all-new 2026 Jeep Cherokee Hybrid shot entirely in nature, where the vehicle’s hybrid technology helped make the intimate images possible.
Created by Publicis Canada in partnership with award-winning conservation photojournalist Patricia Homonylo, the campaign places the vehicle within real wildlife environments without overtaking them. At lower speeds, the Cherokee Hybrid moves more quietly, allowing the images to capture animals in their natural state, undisturbed, with the vehicle integrated subtly into each scene. The work is running in National Geographic and Canadian Geographic.
Built around the idea “Let the wild stay wild,” the campaign explores how the Cherokee Hybrid’s combination of 4×4 capability and quiet electric performance allows for a more considered way of moving through nature. For Homonylo, that made access to stillness possible. “I’ve missed shots before because my car made too much noise. With this, it made a real difference.”
The campaign was shot over two days in Muskoka, Northern Ontario. Working with wildlife meant nothing was staged or guaranteed, only observed.
The campaign reflects Homonylo’s practice, where presence matters more than proximity. “It hasn’t been about getting close enough. It’s about being quiet enough,” she explained. “If I’m silent, if I’m still, animals will come closer.”
This behind-the-scenes film–directed by Reid Marshall and Cameron Marshall via ThePub Production–follows Homonylo in the field as she navigates remote environments and unpredictable wildlife, documenting her process under unobtrusive conditions. Created using only natural sound, it reflects the experience of the shoot, emphasizing patience, stillness, and the role of the vehicle in enabling the work without disruption.
A Canada lynx, known for its elusiveness, appeared briefly in the open. Owls, typically sensitive to human proximity, remained nearby longer than expected. A red fox was photographed asleep in the snow, undisturbed. Each image was the result of patience, timing, and a deliberately minimal approach.
“Traditional automotive work often relies on power and presence, but this idea reimagines what that looks like,” said Vini Dalvi, chief creative officer at Publicis Canada. “With the Cherokee Hybrid, quiet becomes a new expression of capability. It allows you to reach remote environments and move through them with less disruption, expanding what it means to be truly off-road.
Homonylo, whose work focuses on ethical wildlife documentation and conservation, was selected for her ability to work within natural environments without influencing animal behavior.
“The idea was to let the wild stay wild, placing the brand within nature without overtaking it,” added Dalvi. “Partnering with Patricia was critical to making that possible. Her approach, rooted in ethical wildlife documentation and a deep understanding of animal behavior, ensured the work was grounded in real field practices and respect for the environment. The result captures wildlife not as spectacle, but as living subjects observed with patience, care and restraint.”
The campaign is rolling out across print, cinema, digital OOH and social.
