Travel Oregon, in partnership with creative agency Wieden+Kennedy Portland, has launched “The State of OR,” a campaign designed to entice new travelers to visit the state, while also reminding existing Oregonians what makes the state so remarkable. At the center of the campaign is the idea that Oregon is a diverse and expansive state full of contrasts, spread across seven distinct regions all in one place: cities or forests, relaxation or adventure, outdoors or nightlife, local charm or big city flair, the rugged or refined.
And it’s not an either/or proposition as reflected in this 60-second spot directed by Janssen Powers via Slime Mold Productions. You can experience and enjoy all of the contrasting attractions and qualities. Shot and produced entirely in Oregon, the work reveals a truth about the world that is bigger than one state alone–that contrasts can coexist, that differences can spark not division but rather curiosity, discovery and possibilities. Oregon is both a place and a way of thinking that broadens the way we look at the world around us.
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Credits
Client Travel Oregon Agency Wieden+Kennedy (W+K) Portland Karl Lieberman, global chief creative officer; Andy Lindblade, chief strategy officer; Pierre Jouffray, Derek Szynal, executive creative directors; Titania Tran, copywriter; Brad Trost, sr. art director; Orlee Tatarka, head of production; Hayley Goggin, executive producer; Chrissy Wamsher, sr. producer; Christina Kim, head of creative operations; Lauren Walker, creative operations manager; Emily Westmoreland, creative coordinator; Anthony Holton, brand strategy director; Blake Smoral, sr. strategist; Alicia Kuna, head of design/ops + production. Production Company Slime Mold Productions Janssen Powers, director; Rob Hauer, DP; Zoe Schrepel, exec producer; Gwyn Fletcher, line producer; Chandler Vinar, production designer. Editorial Joint JB Jacots, Ling Chua, editors; Micole Joyner-Cottle, assistant editor; Annie Maldonado, managing director; Ciaran Birks, Brandon Marx, post producers. . Photographer/Illustrator Gritchelle Fallesgon, photographer. VFX Joint Annie Maldonado, managing director; Tina Starkweather, VFX exec producer; Ciaran Birks, Brandon Marx, VFX producers. Color Trafik Daniel de Vue, colorist; Geoff Linville, color producer. Music South Charles Humenry, composer; Dan Pritikin, creative director; Ann Haugen, exec producer; Alina Fox, producer. Song: “Travel Oregon” Sound Design Field Day Sound Noah Woodburn, sound designer; Leslie Carthy, exec producer. Audio Post Field Day Sound Noah Woodburn, audio mixer; Leslie Carthy, exec producer.
Valentine’s Day is all about the celebration of love, but not only the candle-lit, hand-holding, couples-only kind; it’s also for groups of friends, too. Clash of Clans is “clashifying” familiar romantic comedy tropes into heartfelt Clash bromances.
Groups of friends who clan together can drift apart. Life happens, schedules misalign and those who once clashed together leave their clan hanging. This campaign film, created by DAVID New York, shows these players reuniting by reimagining famous romantic scenes. In one scene, a group of friends stands outside a friend’s window with a phone playing iconic sounds from the game, calling out to their bro and pleading with him to come back to the clan. In another, two friends surprise a friend at his door, holding up signs inviting him to return to playing the game together. The next sequence shows in-game characters embodying that same spirit of bromance, by putting aside their rivalries to help each other compete in Clan Wars.
“Rom-coms have always shown us how powerful emotional storytelling can be. For this campaign, we reimagined those classic tropes to celebrate friendship and connection in a way that feels playful, heartfelt, and true to the world of Clash of Clans,” said Andre Toledo, chief creative officer at DAVID New York.
Production was handled by Gravy Films, with Crobin Leo as the director.
