Bristol, UK-based Aardman Animations recently collaborated with the Bristol Ageing Better (BEB) partnership to produce a short film illustrating the elderly’s experiences of social isolation in the city and what they can do to be less lonely. Directed by Rich Webber, the animation–which features animals with human voices, lending humor to a serious social issue—-premiered at the 2015 Celebrating Age Festival which runs through Oct. 12.
The short aims to not only raise awareness of the effects of social isolation but also to promote positive activities and to get people involved.
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Credits
Client Bristol Ageing Better Animation Aardman Animations, Bristol, UK Rich Webber, director; Stephanie Owen, producer; Caroline Hague, production coordinator; Andy James, storyboard artist; Jane Davies, Flash build, rig & animation; Joe Wood Flash animation; Jim Grant, animation production artist; Jon Biggins, post artist/final grade; Paule Quinton, post artist; George Sander-Jackson, After Effects compositor; Dan Hembery, editor. (Toolbox: Flash, After Effects, Nuke) Final Mix Evolutions Will Norrie, mixer. Voiceover Performers Sindhumati George, Yvonne Long, Joan Owens, Albert Stewart, Alfred Peter Muscat, Mike Prescott, Jackie Prescott, Karen Knorton.
Wells Fargo has rolled out the new iteration of its partnership with Academy Award-winning actress and producer Reese Witherspoon, this time taking audiences to Paris, the City of Light.
Directed by Taika Waititi via production company Hungry Man and created in partnership with BBDO New York, this :30 captures Witherspoon discovering Paris through fresh eyes, thanks to the benefits of the Autograph Journey credit card. From exploring iconic landmarks to dining at charming local cafés, the spot celebrates the magic of experiencing a beloved destination in an entirely new way--an extension of the campaign’s core message about rediscovering travel.
This latest creative follows the London-based debut ad with Witherspoon that launched last fall and continues the campaign’s travel-led storytelling, using iconic global cities as backdrops to bring the credit card’s rewards to life.
Greg Ketchum, executive creative director, BBDO New York, said, “Reese represents something we all recognize--the way work can turn travel into a blur. You’re moving from one place to the next without really being in any of them. With the Autograph Journey Card, the idea is to shift that perspective. It gives her--and all of us--a reason to slow down, rediscover the moment, and experience a place like it’s the first time.”
