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    Apache Digital Helps Color “For Worse,” Feature Film Debuts at SXSW 2025

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    Promotional image for the Film "For Worse"
    Santa Monica, CA -- (SPW) --

    Apache Digital Founder & Colorist Steve Rodriguez helps bring feature film “For Worse” to life through color. The film premiered earlier this month at SXSW in Austin, Texas. Directed by Amy Landecker, the film explores the highs and lows of reinvention, self-discovery, and the unexpected detours that come with starting over.

    “For Worse” follows Lauren, a newly divorced, sober mother who feels rejuvenated after joining her first acting class and even more so when she sparks a fling with her hot, young scene partner. But when the pair attend their Gen Z classmate’s wedding together, things begin to fall apart. Lauren finds herself behaving like a reckless 25-year-old bridesmaid. Luckily, after a disastrous night, she stumbles into a new day and a new beginning.

    “Having another Film Premiere at SXSW 2025 is a huge honor for Apache,” shares Founder & Managing Partner LaRue Anderson. “Growing up in Austin, I have had a front-row seat watching the film festival grow over the years. SXSW has been a consistent home for our work, and we’re thrilled to return once again to share our latest project with the world.”

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    Colleen O'Mara

    Special Agent/Co-Founder
    Hype Communications
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    SPW Category:Film Festivals
    Tags:Apache DigitalColorSXSWColoristpost production



    Synthetic, Yessian, Apache, Union and Laundry Team Up to Host Ad Industry ‘South By Kick Off’ Blowout at SXSW

    Tuesday, March 13, 2018
    The crew from Synthetic, Yessian, Apache, Union and Laundry have made their annual SXKO opening night party a must-have ticket.

    One year Obama stopped in next door and added an air of excitement while tying up traffic. Another year a cowboy rode into the party on a white horse. Another year there was a celebrity poker match, although the party organizers won’t divulge who the celebs were, or how much they lost. And then there was the burlesque show… 

    It was no different this year, as fire dancers lit up the scene and live music rattled the windows at the sixth annual ‘South By Kick Off’ party – the unofficial opening night bash of this annual festival of music, media, technology and innovation – which every year attracts partygoers from agencies, production houses, post studios and music companies. 

    The 2018 edition of SXKO, which took place on Friday night, March 9, at The Craftsman, was once again brought to you by Synthetic, the L.A., Austin and New York-based production house, and Yessian Music (https://www.yessian.com/), the Detroit, New York, L.A. and Hamburg, Germany-based original music and sound studio, which have been the party’s anchor hosts since the very first event back in 2013. On hand from Synthetic were Austin native and founding director Justin Corsbie, his partner and EP, Allison Smith, along with Brandon Franklin and Michael Gonzales. Representing Yessian were EP Michael Yessian, along with Andy Grush, Katie Overcash and Evelyn Brown McWilliams.  

    Also co-hosting was Apache Digital, (http://www.apache.tv/), the L.A.-based color grading boutique, which was represented by EP LaRue Anderson; Laundry, the... Read More

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