Robinson Helicopter Company unveiled their first major global marketing campaign, “Climb Higher,” led by Hometeam Global Content and agency Multiplier. The series features the indispensable role that Robinson helicopters play in bridging the gaps between people, places, and possibilities, enabling operators to accomplish a wide range of missions with unparalleled accessibility, efficiency, and effectiveness.
“At Robinson Helicopter, we are dedicated to designing and building helicopters that are not only reliable and accessible but also capable of meeting the diverse needs and strenuous operating tempo of our customers worldwide,” said David Smith, president and CEO of Robinson Helicopter Company. “Through this new video series, we are able to share stories of the unique ways in which Robinson helicopters empower operators around the world to tackle tough jobs and accomplish their missions affordably and reliably.”
Multiplier led the effort to create the campaign strategy and identify pilot stories across the U.S. and around the globe. With the support of Hometeam and its global filmmaker production network, the campaign's Director, Drew Vaughan, and Director of Photography, Steve McCord, were able to traverse the globe and work with local Hometeam support crews.
Filmed over six weeks across Arizona, São Paulo/Brazil, and Australia, the campaign covers the stories of passionate Helicopter Pilots whose lives and livelihoods have been taken to new heights by Robinson Helicopters. The series features heroic helicopter footage through video and stills woven together with engaging and authentic human stories.
