Simian, the showreel building, review and approval and reel analytics platform used globally by creative leaders in advertising, has officially released Reel.io, the first sales pipeline tool designed specifically for production and post-production companies.
Reel.io’s launch solves a problem that has plagued creative sales teams for decades – the disorganized chaos of managing reels, leads and client relationships across multiple platforms. Built with simplicity and functionality as a top priority, Reel.io makes it easy to keep track of pitch materials, sales performance and job status simultaneously between all projects.
Reel.io has already met with industry acceptance from sales-savvy company owners and executive producers who recognize its capabilities. “A CRM custom-designed for production and post companies?! Reel.io is a game-changer AND a dream,” says Bernadette Rivero, President/EP at Cortez Brothers.
Brian Atton, Simian’s Chief Operating Officer explains how Reel.io came to be: “Production and post-production have always been craft-driven industries in which the work comes first. Sales pipeline tools, on the other hand, have always been confusing and not built for the industry. Reel.io covers this blind spot, empowering creative sales teams with an easy-to-understand command center that keeps track of everything in the sales pipeline, who received what, and what still needs to be done to ensure a job is won.”
David Gioiella, Creative Director/Partner of the Northern Lights Family of companies, has taken Reel.io on a test drive and believes it will be a benefit to him and his peers at other companies. “It closes the loop between showcasing creative and winning new business,” he comments. “It’s an easy-to-use CRM built for the production and post industries that natively connects reels, analytics, and sales opportunities in a way that finally matches how the creative business actually works.”
Reel.io works as a standalone product, yet users can unleash more features and capabilities when teaming it with Simian’s industry-leading reel building platform. Among its powerful features is its integration with Simian, which allows for automatically connecting sent showreels to relevant Reel.io leads and contacts, as well as bring over any desired tags for sales reps, talent and more. This seamlessly bridges the gap between Simian and Reel.io, and eliminates manual data entry while working with both platforms.
Simian’s Chief Technology Officer, Jay Brooks expands on Simian’s relation to Reel.io:
“Simian users have been requesting CRM features and integrations for a long time now, and once you’re able to integrate Reel.io with your sales process, it’s easy to understand why. It connects the dots between your leads, the work you send to clients and the conversations that take place thereafter. The days of needing to rely on clunky spreadsheets and convoluted CRM software are over for production and post-production companies.”
Becca Falborn, CEO & Founder/President of the independent repping firm Little Bird, says Reel.io can provide a significant advantage for production and post production sales teams.
“Reel.io is such a great tool for them to integrate into their sales teams, especially companies with reps. You can track a new lead’s life cycle from the initial email through the bid and award process, seamlessly integrating your submissions with the tools of a CRM system. During the busy seasons it’s imperative to stay on top of requests and deadlines, this helps to do all that for you!”
Reel.io is free to try for up to 14 days. Upon creating an account, new users are able to get started instantly. Simian users may also immediately integrate their existing Simian account with Reel.io. To get a free trial, set up a demo or learn more, visit https://reel.io. To learn more about Simian, visit https://gosimian.com.
