There’s a lot of things that make California great. But to us, it’s the people. The people who work late nights and extra shifts, the people who came here to start something, the people who do it all with grit and grace. We want to celebrate them as the #BestofCalifornia.
According to Director Chantal Anderson, “I became a filmmaker because I want to honor and celebrate the resilience, electricity, and strength of the human spirit. That’s exactly what I see this film is about, and what I love sharing with the entire California community.”
Running Time: :30 | Debut Date: March 30, 2022
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SPW Credits
Client: Blue Shield of California Vice President Marketing: Blair McGrain, Senior Director Brand, Advertising and Sponsorships: Suzanne Buffington, Senior Brand Strategist, Advertising: Betsy Belotti, Senior Brand Strategist: Dre Kentopian
Agency: BSSP Executive Creative Director: Sinan Dagli, Creative Director/Writer: Robyn Tenenbaum, Associate Creative Director, Art Direction: Ricardo Gurgel, Copywriter: Forrest Quinn, Art Director: Sarah Johnson, Head of Account Management: Mark Yee, Account Supervisor: Megan Siewert, Account Executive: Gustavo Feria, Senior Producer: Cade Wallace, Head of Production: Liz Corsini
Director: Chantal Anderson, Director of Photography: Drew Bienemann, Senior Producer: Ronit Averni, Project Manager: Jessica Anderson, Production Designer: Bethany Struble, 1st AD: Brian Cresto, 2nd AD: Dante Cotto-Acevedo, Wardrobe Stylist: Jensen Edmondson, Hair and Makeup: Alix Isom
Editorial, VFX, and Finishing Company: EXILE Editor: Stephania Dulowski, Executive Producer: Sasha Hirschfeld, Senior Producer: LauRenn Reed, Editor Assistant: Juan Stack, Visual Effects Supervisor: Dino Tsaousis, Flame Assistant: Adam Greenberg, Senior VFX Producer: Mike Tockman
Final Color: Ethos Studio Colorist: Kaitlyn Battistelli, Producer: Samantha Cesan
Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that being brave isn’t about being different, it’s about being yourself. Beyond the cattle drives and rodeos, the West is also art, music, diners, neon signs, roadside motels, and endless exploration. Narrated by the legendary Texas singer, songwriter, and visual artist Terry Allen, “True West” appeals to the universal, untamed place inside all of us that urges us to pull up our bootstraps and follow our hearts. Tapping into its appreciation for the journey and a love for the expansive beauty of the American West, Editorial Board is honored to provide editorial and finish to help bring the evocative film, exquisitely directed by Scott Ballew, to life.
