The cast of truTV’s “South Beach Tow” were given the Hip Hop treatment when they recently starred in their own rap video to launch the hit series’ all-new season. To make the bling-loaded magic happen, truTV called on Miami-based 2C Media to execute the network’s vision—a catchy, anthem-like rap called “Tow Yo.” The idea was to tell the “South Beach Tow” story while paying homage to rap’s most classic music video scenarios, all—of course—with a comedic twist. 2C Media kicked off the production with some immediate cred, tapping veteran Hip Hop video director David Rousseau (Pitt Bull, Christina Aguilera, Lil Wayne) to do what he does best: create bona fide rap stars of the “South Beach Tow” cast in one epic performance.
SPW Credits
truTV
SVP Creative Services: Andy Verderame
VP Creative Services: Jeremy Cohen
Creative Director, On Air Creative: Rick Ciaffone
Writer-Producer: Lyndsay Meabon
Editor: Chris Scolaro
Designer: Par Surasaksin
2C Media
Executive Producer: Chris Sloan
Director: David Rousseau
EIC: Fabio Arber
Producer: Ben frank
Producer: Patty Simonetta
DP: Massimo Hanozet
1st AD: David Modia
Art Director: William Pierce
ScreenWork Categories:Music Video
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