The AICP has unveiled the full roster for the Curatorial Committee for the 2025 AICP Show: The Art & Technique of the Commercial. The committee, representing a lineup of experts from a cross-section of the industry, will gather this spring under the leadership of AICP Show chairperson Patrick Milling-Smith, co-founder and CEO of SMUGGLER.
The entry deadline for the full suite of AICP Awards–which includes The AICP Show, the AICP Next Awards and the AICP Post Awards–is Wednesday, Feb. 26. Full entry details can be found here. The results of each show will debut during AICP Week in New York this June, and be featured at a gala celebration at The Museum of Modern Art.
The AICP Show Curatorial Committee is the final stage of a bifurcated judging system that begins with a series of panels with experts in various fields from around the globe, nominated by their peers, who judge work across their respective categories. The Committee then serves as the final arbiter of the awards, confirming eligibility and appropriateness to category, as well as selecting the Best of Show–the winners in the Advertising Excellence/Campaign and Advertising Excellence categories.
In assembling the Committee, Milling-Smith said he was seeking a wide range of viewpoints and influences, representing just about every facet of branded film and commercial creation and production matrix. “We strove to assemble a complementary and aspirational range of voices and experiences,” he commented. “This Curatorial Committee is an inspiring blend of creative and executional excellence. I want it to be a rewarding and invigorating experience for all in the room, and best of class in terms of the caliber of people reviewing the work and delivering the 2025 installment of the AICP Show.”
“The Curatorial Committee that Patrick put together is an unequaled group of creative and business leaders,” said AICP president and CEO Matt Miller. “What’s special about this group is the breadth of experience, insight, and credentials they’ll bring to the important task of reviewing the results of our global judging panels and ultimately assemble our 2025 AICP Show. We’re excited to see what comes out of their deliberative process.”
In addition to Milling-Smith, the AICP Show Curatorial Committee includes Chris Beresford-Hill, chief creative officer, BBDO, Americas; Dražen Bošnjak, founder, composer, Q Department; Sally Campbell, founding partner, Somesuch; Rankin Carroll, chief brand officer, Mars; David Droga, CEO, Accenture Song; Mah Ferraz, editor, Church Edit; Leanne Fremar, chief brand officer, JP Morgan Chase; Bianca Guimaraes, partner and executive creative director, Mischief; Ralph Laucella, founding partner/executive producer, O Positive; Darren Lew, cinematographer; Erika Madison, head of production, Anomaly; Tabitha Mason-Elliott, partner/head of production, BARK BARK; Lisa Mehling, owner/president, Chelsea; Kate Morrison, global head of production, Google; Tor Myhren, VP, marketing communications, Apple; Leo Premutico, co-founder and creative chairman, Johannes Leonardo; C Prinz, director, SMUGGLER; Stuart Robinson, president and founder, Subset Studio; Michelle Ross, managing partner, Superprime; Henry-Alex Rubin, director, SMUGGLER; Amber Saunders, editor, Cabin Editing Company; Joel Simon, president/CEO/CCO, JSM; Ari Weiss, founder and creative chairman, Quality Experience; Bradford Young, cinematographer, LUX Artists; Iwan Zwarts, partner, VFX supervisor, Blacksmith.
The AICP Show, the AICP Post Awards, and the AICP Next Awards are among the industry’s leading creative and executional benchmarks and serve as more than an awards competition. Each year, the work honored at these competitions is preserved in The Museum of Modern Art’s Department of Film’s state of the art archives for future generations to study and are available for use or exhibition by the museum’s curators.
