History was made on April 26 at the 2007 International ANDY Awards presented by the Advertising Club of New York at Skylight Studios. The GRANDY Best of Show was bestowed upon R/GA for Nike +, the first time since the inception of ANDY, now in its 43rd year, that an interactive/digital marketing program took top prize. Big Ideas, Big Winners The Yahoo! signature Big Idea Chair, in its fourth year at the ANDYs and created to honor and recognize outstanding work in the field of creative marketing and advertising, has also been awarded to R/GA for Nike +. The “Big Idea Chair” is an oversized grape-colored wing chair designed to symbolize the special, innovative nature of the award. Winning WorkGarnering Gold in the television leg of the competition were: Honda’s “Museum/Asimo” from Wieden + Kennedy UK Ltd., London; Skittles’ “Trade,” “Leak” and “Beard” via TBWAChiatDay. N.Y.; Coca-Cola’s “Happiness Factory” from Wieden + Kennedy, Amsterdam; Toyota’s “Humanity” via Hakuhodo, Inc., Tokyo; Mother, London for Coca-Cola spot “What Goes Around” and Honda’s “Choir” via Wieden + Kennedy UK Ltd., London.
The GRANDY Award consists of $50,000 in cash, the GRANDY ring and the honor of being named “Advertising Champion of the World.”
“The fact that an interactive program won the GRANDY says a lot about the acceptance of how advertising and branding’s message and medium are changing and how extraordinarily creative and compelling interactive marketing has, and must continue, to become,” said Mark Tutssel, honorary chairman of the International ANDY Awards and chief creative officer, Leo Burnett Worldwide.
Nikeplus.com bridges two products, a Nike+ shoe and an iPod nano. A sensor in the Nike+ shoe records running data like time, distance, speed and calories and transmits it to the runner’s iPod nano. When the runner returns home and docks his or her iPod, the data is automatically uploaded to nikeplus.com. The digital platform allows runners to set goals, compare runs and track individual progress as well as connect to a digital community through virtual challenges and the global forum. The interface seamlessly integrates the physical with the virtual and creates a completely new brand experience. In less than a year, the Nike+ community has logged more than 12 million miles.
The spot promoting Nike + iPod Sport Kit and www.nikeplus.com was featured as SHOOT‘s Top Spot of the Week (1/26/07).
Directed by Tommy Means of Mekanism, San Francisco, the spot called “Motivation” finds a runner all decked out in his running gear sitting on a couch in his living room. He is dressed and ready to go but not feeling motivated. But he finally gets up, turns on his iPod and starts running on an enormous treadmill placed in front of projection screens. As he runs, we see him pass through a suburban neighborhood with white picket fences. He picks up speed on the run and literally breaks through walls as he hits new personal bests. Each time he breaks through a wall, the scenery changes–along the way, we see him running through a city financial district and blazing across a beach.
“What I wanted to try to convey is this journey that you take both geographically and inside your head when you run,” Means explained to SHOOT. “When I run, I like to listen to music and look at stuff, and it takes me away. It takes me to this other place, and I wanted to try to convey that sense of escapism.”
The spot was inspired by and based on an act from Fuerza Bruta, a stage show with aerial and acrobatic stunts, including one that finds a man in a business suit running on a giant treadmill and breaking through a wall.
The big winners this year were TBWAChiatDay with 14 awards overall and Leo Burnett with 10 awards. Saatchi & Saatchi, (New York, LA) and TBWAChiatDay (NYC) tied with eight awards for the most awards received by a U.S. agency. Top international winners were TBWAChiatDay (from Paris and Berlin), which took home six awards, and Leo Burnett (Milan, Bangkok, Johannesburg and Madrid), which earned five awards.
The winner of the Richard T. O’Reilly Award for Best of Show in Public Service Announcements is the team of Arnold and Crispin, Porter + Bogusky for its American Legacy Foundation “Truth” campaign headed by Creative Directors Pete Favat, Alex Bogusky, John Kearse and Tom Adams.
This year, 86 awards were handed out in addition to the GRANDY.
“In the past few years, we are ensuring that judging is conducted in a world-class international city; last year was Florence, this year we were inspired by the energy and sophistication of Buenos Aires,” explained Tutssel. “It was a year of great choice and diversity, as the creative voices from so many corners of the world gave our preeminent judges–the best of any show–an extraordinary look at the superb work being done in our industry.”
Winning silver were: Kitchen, Oslo for If spot “Total Catastrophy”;Shell’s “Movement” from JWT, London; Boots’ “Summer Rush” via Mother, London; Nike’s “Defy” from Wieden + Kennedy, Amsterdam; Bangkok Insurance’s “Robbery,” “Twister” and “Tire” from Creative Juice/G1, Bangkok; Carlsberg’s “Old Lions” via Saatchi and Saatchi, London; Sony’s “Paint” via Fallon, London Ltd.; Leo Burnett Company, Chicago for Altoids’ spot “Fruit Pants”; Indesit’s “Underwater World” via Leo Burnett Company SRL, Milano; Travelers’ “Snowball” from Fallon Worldwide, Minneapolis; American Express’ “Wes Anderson” from Ogilvy & Mather, N.Y.; 180 Amsterdam for Adidas International spots “Italy Vs Japan,” “Brazil Vs Argentina” and “England Vs France” and Marmite’s “Mother” via DDB London.
Earning Gold in the integrated media category were: Volkswagen’s “Safe Happens” via Crispin Porter + Bogusky, Miami and Burger King’s “Wonderful World of King” from Crispin Porter + Bogusky, Miami. Winning silver were Zoo Magazine’s “10k Blowout” from Mother, London; Brawny’s “Brawny Academy” via Fallon Worldwide, Minneapolis and TATE’s “Tate Tracks” from Fallon London Ltd.
Garnering Silver in the interactive leg of the competition were: Volkswagen’s “VW Features” via Crispin Porter & Bogusky, Miami and Ikea’s “Come Into The Closet” from Forsman & Bodenfors AB, Göteborg.
And receiving Gold in the Advertising/Promotion Web Sites/Microsite category were: Truth’s “Hairy-Mail” and “Infect Truth” via Arnold Worldwide (Boston). Garnering Silver was Combos’ “www.man-mom.com” from TBWAChiatDay, N.Y.
Hollywood Leaders, Theater Owners Gather For CinemaCon At A Critical Time In The Industry
The future of theatrical moviegoing is at a critical moment. More people have been going to movie theaters this year than last, but the foundation is delicate. Annual domestic box-office grosses are still down about 20% from pre-pandemic levels, competition from streaming has only intensified and there are very real worries about what consolidation might mean for the release schedule as Warner Bros. stares down new ownership under Paramount. It's under these precarious conditions that Hollywood executives and movie theater owners are gathering this week in Las Vegas for CinemaCon, the annual exhibition and trade show made famous — or at least slightly less obscure — by Seth Rogen's show "The Studio" and his "old school Hollywood buffet." Real-life Hollywood executives have bigger concerns than throwing a party, however. A critical time for movie theaters As "F1" and "Top Gun: Maverick" producer Jerry Bruckheimer said last week in a statement: "We are at a defining point in the future of this industry." Bruckheimer, "Oppenheimer" producer Emma Thomas and "Sinners" director Ryan Coogler are teaming up to do something about it. Just last week, Cinema United, the trade organization representing some 60,000 movie screens in the U.S. and abroad, announced that Bruckheimer would be chairing their newly established filmmaker leadership council, with Thomas as vice chair and Coogler as one of its inaugural members. Other members include Brad Bird, Celine Song and Jason Reitman, who will advise on issues facing theatrical moviegoing, including windows, referring to the number of days films play exclusively in movie theaters before being available to buy or rent at home, and consolidation. "Our industry is strongest when it works together... Read More