Kim Gehrig of Somesuch has won the Directors Guild of America (DGA) Award recognizing Outstanding Directorial Achievement in Commercials for 2025. The honor was announced and celebrated during the gala 78th DGA Awards ceremony on Saturday evening (2/7) at the Beverly Hilton.
This marked the third time in the last four years that Gehrig has won the coveted honor. She’s been a nominee each of those four years.
This time around, Gehrig won on the basis of two entries: Nike’s “You Can’t Win. So Win.” for Wieden+Kennedy, Portland, Ore.; and the Apple film “I’m Not Remarkable” via in-house agency Apple Marcom.
The latter piece celebrates how “disabled” students around the world use Apple products and accessibility features to get the full college experience–studying, socializing and achieving on their own terms.
Driven by the song “I’m Not Remarkable” by Kittyy & The Class, Deaf and “disabled” college students perform in a stirring musical number spanning college campuses, in dormitories at house parties and more. Through their collective voices, the students express a strong singular sentiment–that “remarkable” is a word that should be reserved for everyone.
Gehrig has an award-winning pedigree with Apple. She directed its accessibility short “The Greatest” in 2022 which went on to garner the primetime commercial Emmy Award, and helped her win the DGA Award for Outstanding Directorial Achievement in Commercials for 2022.
As for Nike’s “You Can’t Win. So Win,” that spot made its broadcast debut on the 2025 Super Bowl. The work tackles the misconceptions that have perennially shackled women sports. Women athletes can’t stand out–or so they’re told. They can’t have an attitude. Can’t deliver. Can’t fill a stadium. They can’t speak up, flex or make demands. And they can’t show off or break records. Nike presents a dramatically different perspective, offering a call to female athletes around the globe: Do it anyway–and redefine the expectations of sport along the way. This :60 speaks directly to athletes who win, lead and dominate despite constantly being told how they should act, what they can’t do, and who they can’t be.
Voiced by Doechii, the spot highlights the driving story of today: the outstanding rise of women athletes. From record-breaking viewership to sold-out stadiums, women’s sport isn’t just growing–it’s created an undeniable energy that’s expanded the athletic landscape, showing a new picture of achievement and strength that reflects the power, skill and promise of these athletes putting in the work. Sabrina Ionescu, Jordan Chiles, Caitlin Clark, Sha’Carri Richardson, A’ja Wilson, Sophia Wilson and several others from Nike’s roster of athletes encourage everyone to block out the noise, dig in and let their hard work speak for itself.
Gehrig topped a field of DGA spot nominees which also consisted of: Miles Jay from SMUGGLER; Spike Jonze of MJZ; Andreas Nilsson of Biscuit Filmworks; and Steve Rogers of Biscuit Filmworks.
Here are full directorial team credits for the work which earned Gehrig the DGA Award:
KIM GEHRIG
(Somesuch)
“You Can’t Win. So Win.” – Nike | Wieden+Kennedy
Directorial Team:
First Assistant Director: Peter Jackson, John Mattern
Second Assistant Director: Melina Greene
Second Second Assistant Director: Chelsea Meador
“I’m Not Remarkable” – Apple | Client Direct
First Assistant Director: Guy Forgaard
Second Assistant Director: Amanda Johnson
Second Second Assistant Director: Michael Dudley, Clyde Broom
