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    Home » LOBO Signs Director Paulinho Caruso

    LOBO Signs Director Paulinho Caruso

    By SHOOTMonday, April 27, 2026No Comments16 Views     In 1 day(s) login required to view this post. REGISTER HERE for FREE UNLIMITED ACCESS.
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    Paulinho Caruso
    NEW YORK --

    LOBO has added Paulinho Caruso to its roster of live-action directors. This marks his first signing in the U.S. for commercials and branded content.

    Caruso is also a screenwriter, bringing his holistic perspective on great storytelling to the creative studio. The son of cartoonist Paulo Caruso, the Brazilian director grew up surrounded by comics, cartoons, and animated drawings, where fantastical characters sparred with political commentary. Paulinho Caruso similarly blends diverse narrative elements, weaving irony into emotional moments to create compelling tragicomic scenes. His directing career began with music videos, quickly earning him several MTV Music Video Awards and the opportunity to helm commercials, feature films, and television series.

    Caruso directed brand campaigns for Fanta, Snickers, Volkswagen, the NBA, Ipiranga, and the tech company Nomad, helming a spot starring Will Smith speaking different languages using the platform’s AI capabilities. In addition to his commercial work, Caruso is a prolific narrative filmmaker, directing several episodes of television for Netflix’s Irmandade (Brotherhood), HBO’s Vale dos Esquecidos (The Forgotten Valley), and the GLOBO miniseries Os Experientes (The Wise Ones). His feature film TOC: Transtornada, Obsessiva e Compulsiva was screened at SXSW. Caruso’s surreal sci-fi short Stargoats perfectly demonstrates his acerbic comedic sensibilities. True to his roots, Caruso continues to direct music videos, with highlights including the cinematic “Peace in the Middle of Chaos” by Bone Thugs-N-Harmony, featuring the Brazilian rap group RZO.

    “Fantastic realism has always captivated me, ever since the comics I read as a child, and LOBO has always been a benchmark for directors,” remarked Caruso on signing. “I believe this partnership could allow me to develop the visual effects aspect of my work, leveraging LOBO’s expertise in integrating postproduction into earlier stages of development.”

    LOBO managing director Luis Ribeiro added, “Paulinho is a razor-sharp storyteller. His insights into the moments that make a scene tick and his genuine excitement for great performances make his films soar. He knows that not every moment is cleanly one thing or another, and that the messiness of emotions colliding is what makes a story read as true to life–we’re excited to bring his unique style to a wider audience.”

    You have limited-time access to this page, (Access is valid until: 2026-04-29)
    Category:News
    Tags:LoboLuis RibeiroPaulinho Caruso



    Fallon Becomes Runkel For A Week; Name Change Honors The Woman Who’s Actually Run The Agency

    Monday, April 27, 2026

    In the advertising world, names on the door usually belong to the founders, the visionaries, or the creative titans. But for anyone who has stepped inside Fallon over the last 34 years, they know the most important name in the building has always been Stacy Runkel. As she prepares to retire this May, Fallon is making it official. For her final week, the agency is re-naming itself Runkel. “How do you honor a legend who has quite literally seen it all and held us all together?” asked Nikki Baker, CEO of Fallon. “She embodies that ‘special touch’—the pixie dust that makes Fallon, Fallon. She knows every person in this office by name and, more importantly, she knows exactly what makes them tick. I simply couldn’t have led this agency over the past year without her. This week, we aren’t just celebrating an employee; we’re honoring the woman who defines our soul. We are Runkel.” The heart, soul, and true boss Stacy hasn’t just witnessed Fallon’s history; she has helped to write it every single day. Joining the agency in 1992, she spent 24 years working side-by-side with Pat Fallon. She was the ever-present gut checker, the gatekeeper of his vision, and the steady hand behind the scenes of the industry’s most legendary pitches. Whether it was proofreading high-stakes decks at midnight, planning the agency’s famous annual State of the Agency (SOTA) meetings, or ensuring a team member made it home in time for their kid’s soccer game, Stacy’s legacy isn’t just about the work—it’s about the people. She is the reason for the “Runkel Rule” (everyone gets their birthday off) and the only person (sorry) who remembers a specific client’s favorite drink from a decade ago. A legacy in numbers--the... Read More

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