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    New Short: Mimi Foundation’s “If Only For A Moment”

    By SHOOTUpdated:No Comments2514 Views
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    Leo Burnett Paris worked with the Mimi Foundation to give 20 cancer patients a unique makeover experience that would empower them to feel carefree.

    The patients were invited to a studio where they got their hair and makeup done without being able to see themselves during the transformation. A photograph then immortalized the moment they opened their eyes. This discovery allowed them to forget the disease, if only for a second.

    The project was conducted in two stages. The first took place in Brussels in June, where the Mimi Foundation and Leo Burnett united photographer Vincent Dixon and director Coban Beutelstetter.

    One of them had the mission to capture the second when the people saw themselves after the transformation, the other to film every moment of their experiences.

    The second stage of the project was to organize a photo exhibition for the families of the patients on November 7.

    The idea was to reveal at the same time all the photographs taken by Vincent Dixon. Within a second, smiling faces were seen all over the room.

    At that very moment, the cancer did not exist for the family members either. For this project, there is a 3 minutes 43 seconds spot, launched this month on YouTube channel and on  www.mimi-foundation.org

    A photo book entitled “if only for a second” can also be ordered: seconde@mimi-foundation.org

    This book contains 20 photographs of the project participants. Every photo is accompanied by a description: the name of the person and the date and time the photo was taken.

    And most importantly; the very second in which everyone forgot about their disease.

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    Category:ScreenWork
    Tags:Leo Burnett



    Hollywood Leaders, Theater Owners Gather For CinemaCon At A Critical Time In The Industry

    Monday, April 13, 2026

    The future of theatrical moviegoing is at a critical moment. More people have been going to movie theaters this year than last, but the foundation is delicate. Annual domestic box-office grosses are still down about 20% from pre-pandemic levels, competition from streaming has only intensified and there are very real worries about what consolidation might mean for the release schedule as Warner Bros. stares down new ownership under Paramount. It's under these precarious conditions that Hollywood executives and movie theater owners are gathering this week in Las Vegas for CinemaCon, the annual exhibition and trade show made famous — or at least slightly less obscure — by Seth Rogen's show "The Studio" and his "old school Hollywood buffet." Real-life Hollywood executives have bigger concerns than throwing a party, however. A critical time for movie theaters As "F1" and "Top Gun: Maverick" producer Jerry Bruckheimer said last week in a statement: "We are at a defining point in the future of this industry." Bruckheimer, "Oppenheimer" producer Emma Thomas and "Sinners" director Ryan Coogler are teaming up to do something about it. Just last week, Cinema United, the trade organization representing some 60,000 movie screens in the U.S. and abroad, announced that Bruckheimer would be chairing their newly established filmmaker leadership council, with Thomas as vice chair and Coogler as one of its inaugural members. Other members include Brad Bird, Celine Song and Jason Reitman, who will advise on issues facing theatrical moviegoing, including windows, referring to the number of days films play exclusively in movie theaters before being available to buy or rent at home, and consolidation. "Our industry is strongest when it works together... Read More

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