The One Club for Creativity has revealed the winners of its Pencil and Merit awards from 57 countries in The One Show 2026.
Announcement of Pencil and Merit winners was made in advance of tomorrow night’s conclusion of Creative Week 2026 at The One Show 2026 gala awards ceremony in New York hosted by comedian and actor Leslie Jones, where Best of Show, Best of Discipline, special awards, and “of the Year” honors will be unveiled.
Ogilvy Singapore led the world in Gold Pencils this year with nine, all working with Ogilvy South Africa Cape Town, Ogilvy UK London and Ogilvy New York for “Vaseline Verified” on behalf of Vaseline. The work won two Golds each in Creator Content, Direct Marketing, and Public Relations, and one each in Cultural Driver, Health & Wellness, and Social Media.
Three agencies were awarded seven 2026 One Show Gold Pencils each.
LePub México México City won seven Golds, all for Tecate by Heineken Group’s “Gulf of Mexico (Bar),” working with Monks México México City and Landia México City. Two were in Out of Home, and one each in Branded Entertainment, Cultural Driver, Direct Marketing, Experiential & Immersive, and Social Media.
Also with seven Gold Pencils was Rethink Toronto, including three for IKEA’s “U up?” (two in The Indies and one in Creative Effectiveness), and two in The Indies for IKEA “Sleep Talk Reviews.” The agency’s other two Golds were both on behalf of Kraft Heinz, one in Experiential & Immersive for “Heinz Dipper,” and the other, working with Marvel Studios Partnerships, for “Can’t Unsee It” in Creative Effectiveness.
The other winner of seven One Show Gold Pencils this year was Uncommon Creative Studio London. They include two each for British Airways’ “Reflections,” both Design in Advertising, and The Ordinary’s “The Periodic Fable,” one each in Health & Wellness and Integrated/Omnichannel.
The agency also won one Gold each for London Museum’s “The Grit & The Glitter” in Design in Advertising; EA Skate’s “Drop In” in Film & Video, working with Electric Theatre Collective, London, and Riff Raff Films, London; and BritBox’s “See It Differently” in Moving Image Craft & Production, working with TenThree, London, and Blinkink, London.
McCann Paris was awarded six Gold Pencils, all working with Beauty-Co Lab New York, Breakwater Studios Los Angeles and Traverse32 New York for “The Final Copy of Ilon Specht” on behalf of L’Oréal Paris. Two Golds were in Branded Entertainment, and one each in Cultural Driver, Film & Video, Integrated/Omnichannel, and Public Relations.
Also with six Golds was Omnicom Chicago, all working with Omnicom Production Chicago and Pes Motion Studio Chicago for “Caption with Intention” on behalf of Rakish Entertainment. They include two in Health & Wellness, and one each in Branded Entertainment, Creative Use of Technology, Experiential & Immersive, and Moving Image Craft & Production.
A showcase of all 2026 One Show Pencil and Merits winners can be viewed here.
Entries were received from 69 countries this year. The esteemed 2026 One Show global jury awarded agencies, studios, brands, production companies, and designers in 57 countries with 132 Gold Pencils, 162 Silvers, 296 Bronze, and 747 Merits.
The One Show 2025 Global Creative Rankings will be announced on May 18, 2026.
