CLIENTSony Electronics USA
AGENCY
180 Los Angeles
William Gelner, executive creative director; Ari Weiss, Gavin Lester, Amir Farhang, creative directors; Ryan Pocket Fluet, Jungshih Wang, art directors; Ben Barney, copywriter; Kevin Will Chen, designer; Peter Cline, head of production/managing partner; David Emery, sr. producer; Christopher Neff, digital producer; Brit Browning, planner.
WEB SITE DEVELOPMENT
Hello Design, Los Angeles
David Lai, Hiro Niwa, creative directors; Sung Hean, associate creative director; Eunice Oh, design director; George Lee, exec producer; Barry Chiang, sr. project lead; Justin Blackwell, technical lead.
PRODUCTION
@radical.media, bicoastal/international
Andrew Fried, director; Bill Winters, Stephen Dickter, Chris Messina, Matthew Akers, Zoran Popovic, DPs; Frank Scherma, Justin Wilkes, exec producers; Bob Stein, head of production; Amy Korngiebel, story producer; Aine Carey, casting director; Denny Rubianes, Kelly Martin, production staff.
EDITORIAL
Outpost Digital, New York
Ting Poo, editor; Liz Friesell-Mason, exec producer; Chanel Boyd, producer; Chris Messina, assistant editor.
MUSIC
Stock
THE WORK
This short titled We Have Liftoff introduces us to the Rocket Project, part of a broad-based campaign based on the fact that the first rocket to reach the moon had less computing power than today’s Sony VAIO notebook. This in turn raised the question: Can a Sony VAIO laptop with Intel processors launch a rocket into space? To test the premise, eight brilliant high school students teamed with Tom Atchison, founder of Rocket Mavericks, using Sony VAIO laptops with Intel Core Processors, to design, build and launch a 29-foot tall, 1,100-pound rocket into the stratosphere. The Sony VAIO Z-series laptop with Intel Core i5 Processors was built into the inner chamber of the rocket to run key on-board functions while the VAIO F-Series: 16.4″ screen, Intel Core i7 Processor with Turbo Boost served as mission control for the launch.
The project has been well received, and it’s not over yet! Not only did the kids successfully launch the rocket, the project has attracted worldwide interest in the science community with more than 28 high schools in the US and around the world wanting to replicate the program. This short chronicles the project and the journey and has spawned a 22-minute documentary helmed by Fried that will air on the Science Channel.
Gliding Together: Saatchi London, Smuggler, Cut+Run
CLIENT
Kerry Foods Ltd./Wall’s (packaged snacks–sausages, pastries, bacon)
AGENCYSaatchi & Saatchi, London
Andy Jex, Robb Potts, creative directors; Sally Beerworth, business leader; Stanley Cheung, art director; Jonathan Benson, copywriter; Jennifer Kennedy, producer.
PRODUCTION
Smuggler, bicoastal/international
Joshua Neale, director; Patrick Milling Smith, Brian
Carmody, Fergus Brown, Chris Barrett, exec producers; Ben Roberts, producer; Richard Stewart, DP.
EDITORIAL
Cut+Run, London
Tim Hardy, editor; Kirsty Oldfield, producer.
POST
Nice Biscuits, London
AUDIO
Grand Central, London
THE WORK
Titled Granny Glider, this short profiles a grandma who pilots a glider. We see her fly through the air with the greatest of ease and joy, a far cry from the shuffleboard mindset of most typical senior citizens.
After a smooth landing in a field where her family–son, daughter-in-law and grandchildren–are having a picnic, granny joins them to snack on Wall’s.
Chrome’s Lance Pereira Cuts Rango Trailer For Gore Verbinski
Rango trailer
PRODUCTION
Gore Verbinski, director
EDITORIALChrome, Santa Monica
Lance Pereira, editor; Betsy Beale, exec producer.
THE WORKWhetting fans’ appetites for the much anticipated Rango, Industrial Light + Magic‘s (ILM) first animated theatrical feature, is this trailer even though the film won’t be released until next March.
This trailer features protagonist lizard character Rango whose chances for survival in the desert appear dubious at best.
Among the featured players in this character-driven romp are a line of mariachi owls perched upon a cow skull, introducing Rango and his predicament to the viewers with a song and dialogue containing a central message which is “The lizard? He is going to die.” So much for an optimistic outlook relative to Rango’s future.
The trailer stars a cross section of the film’s wacky anthropomorphic characters–from top hat-wearing snakes to saloon-dwelling rats–whom Rango encounters as he fights, runs, and shrieks his way through his treacherous yet colorful new environment.
The Rango trailer is the latest project that Pereira and Verbinski have teamed up on.
The prolific director has also entrusted Pereira with cutting a music video for The Crystal Method, several scenes in Pirates of the Caribbean: Dead Man’s Chest, and every TV version of his feature films.
Traktor’s Teaser Trailer For Lemondrop, Absolut Vodka
CLIENTAbsolut Vodka
AGENCY
TBWAChiatDay, New York
Mark Figliulo, Matt Bijarchi, executive producers; Alisa Sengel Wixom, Kris Wixom, creative directors/writers; Julia Menassa, producer.
PRODUCTION
Traktor, Venice, Calif.
Traktor, director; Christopher Doyle, DP; Rani Melendez, producer; Robert Valdes, production director; Tom Hartman, production design; B Akerlund, costume designer.
EDITORIAL
Final Cut, New York
Rick Russell, editor
VISUAL EFFECTSMoving Picture Company, London/Los Angeles
AUDIO POST
Sound Lounge, New York
THE WORKThis teaser trailer introduces us to blonde bombshell Lemon Drop portrayed by Ali Larter.
We see Lemon Drop’s flirtatious first meeting with cool cat Johnny Thunderbird–a relationship which winds up ending in a literally explosive encounter.
From her playful side, which includes a deep, abiding love of cats, to her penchant for revenge, Lemon Drop clearly can be both sweet and sour.
This tongue-firmly-planted-in-cheek trailer is designed to drive traffic online to see the Lemon Drop summer movie created by TBWAChiatDay, New York, for client Absolut Vodka.
Absolut is no stranger to the short film discipline. Earlier this year, Absolut and TBWAChiatDay released the short titled I’m Here, an offbeat story of robotic love directed by Spike Jonze of bicoastal/international MJZ and scored by Squeak E. Clean Productions, Los Angeles. On the latter front, the spot earned the number four slot in SHOOT’s quarterly Top Ten Tracks Music & Sound Chart (4/16).
