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    Home » Sid Lee adds ECD Bruno Luglio, head of strategy Melissa Cabral to U.S. leadership team

    Sid Lee adds ECD Bruno Luglio, head of strategy Melissa Cabral to U.S. leadership team

    By SHOOTTuesday, September 12, 2023Updated:Sunday, July 7, 2024No Comments942 Views
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    Bruno Luglio
    LOS ANGELES --

    Global creative agency Sid Lee has added two key members to its American offices–Bruno Luglio who joins as executive creative director and Melissa Cabral as VP, head of strategy. The two will join the U.S. leadership team led by Tom Ramsden, recently appointed CEO USA.

    Luglio is a winner of more than 100 international awards. Leading the brand creative for shoe, clothing and accessory company Vans across North, Central and South America for the past year allowed him to collaborate with a wide range of talent. From his experience working internationally, he brings the client perspective, as well as perspectives learned from various cultures to the table. As the newest ECD, he will lead creative projects for future and existing clients, and will be working closely with the Sid Lee’s strategy and account departments to deliver great work.

    Cabral has been in the game for a decade now. Expert in strategic planning from the ground up, she’s always been on the agency side and is known for her excellent skills. Stepping in as the strategic leader in the U.S., she will be working with a multidisciplinary team to hone in on opportunities for innovative creative work and effective business results for clients.

    The hiring of Luglio and Cabral add to Sid Lee’s recent momentum in the U.S. market. The team is building new relationships with clients. Annie Ly-Quan, newly promoted as the head of growth & client partnerships, and Tara Charf, VP, finance, complete the agency’s executive team in the U.S. All together, they are leading the business to ensure the growth of the agency’s talent as well as client business.

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    Tags:Bruno LuglioMelissa CabralSid LeeTom Ramsden



    Universal Production Services and Hollywood Trucks partner on world’s first solar, off-grid trailer fleet supporting studio grid infrastructure

    Wednesday, April 22, 2026
    An Ecoluxe® solar trailer

    Universal Production Services has announced a multi-year, exclusive partnership with Hollywood Trucks Technologies, Inc. to deploy a next-generation fleet of solar-powered, off-grid Ecoluxe® brand trailers across its studio operations. This initiative represents a major step forward in sustainable production infrastructure and will introduce the world’s first mobile solar vehicle system designed to directly support and integrate with studio grid power infrastructure.

    The Ecoluxe® trailers have already supported television, features, commercials, and special events including Universal Television’s Hacks and Dig. “We always look for ways to make our productions more sustainable,” said Morgan Sackett, executive producer of Hacks and Dig. “With the Ecoluxe® trailers, we got easy-to-use, quiet, premium trailers that sustainably powered themselves and the cast was happy to be part of making a difference.”

    Under the agreement, Hollywood Trucks will design, manufacture, and deliver a new fleet of advanced solar trailers capable of generating, storing, and distributing clean energy on-site. These Ecoluxe® brand trailers will enable film and television productions to operate with significantly reduced reliance on traditional diesel generators, lowering emissions while enhancing operational flexibility. The solar trailers are engineered to function entirely off-grid while also providing supplemental power to existing infrastructure, creating an autonomous hybrid energy system that enhances grid reliability and reduces environmental impact. Hollywood Trucks has been a pioneer in the clean transportation field for over 10 years as it launched the first, patented solar thermal trailers in 2015 and mobile,... Read More

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