Entropico, the global creative studio behind work for Google, Square, Atlassian, and Peloton, has made three senior hires across its U.S. offices--appointing Angus Mullane as head of growth (West Coast), Emily Brown as executive producer (New York), and Farah Jabir as sr. producer (New York). First established in Australia, Entropico maintains offices in Sydney, Los Angeles and New York City.

The U.S. hires span three distinct worlds: founder-led startup growth, global agency production, and independent filmmaking. Together, they reflect Entropico’s thesis that the most effective go-to-market content today lives at the intersection of cinematic craft, brand strategy, and startup speed--and that the companies building the future deserve a production partner built for all three.

The expansion comes as high-growth companies--particularly in AI, fintech, developer tools, and consumer tech--are shifting beyond performance-only creative toward brand platforms and launch moments that unlock trust, talent, partnerships, and long-term pricing power. Entropico is positioning itself as the studio that can deliver both: the cinematic quality of a brand film and the velocity of a startup’s content engine.

“The best companies today don’t separate ‘brand’ from ‘growth’--they need content that does both, and they need it yesterday,” said Olivia Ravasio, Entropico’s US CEO. “These three hires give us the range to meet that demand. Angus has built and scaled a content agency. Emily has produced global campaigns at the highest level. Farah brings a filmmaker’s eye that makes everything more artful. That combination is rare, and it’s exactly what the fastest companies in the world need from a production partner.”

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