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    Disney, Fallon and Director Goh Iromoto Are “Drawn” To Help Kids’ Wishes Come True

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    As the world’s largest WishMaker, Disney grants a wish every hour of every day, and this special week spotlights nearly 200 signature wish experiences. Disney Week of Wishes kicked off ON Monday (4/2) off with the debut of “Drawn to You,” a brand spot directed by Emmy®‑nominated filmmaker Goh Iromoto via production company PRETTYBIRD for agency Fallon.

    The spot is inspired by true stories and the Make-A-Wish official Wish Discovery Phase that uses conversation, play and art to help children express their heartfelt wish. From dancing with Stitch, to winning the Piston Cup alongside Lightning McQueen, to having a playdate with Mickey Mouse at Disneyland, this piece explores not just how a wish comes true, but how it comes to be — from imagination to reality. “Drawn to You” premiered on ABC’s Good Morning America. The broadcast also highlighted a wish granted to EJ, whose wish helped inspire the brand spot. EJ is a 16‑year‑old liver transplant recipient who has been drawing since age seven. His wish was to experience a “day in the life” of a Disney animator, a dream fulfilled this month at Walt Disney Animation Studios, where he got the chance to draw alongside renowned animator and incoming Disney Legend Eric Goldberg.

    “When a child falls in love with a Disney story, that connection can become a source of comfort, creativity, and hope,” said Joanna Balikian, SVP, brand management, The Walt Disney Company. “’Drawn to You’ was created to capture that journey of how fandom sparks imagination, and how that imagination often becomes the heart of a wish. It’s a powerful reminder that every wish begins with something deeply personal, and we’re honored to help bring those moments to life.”

    Since the first official wish was granted at Disneyland 45 years ago, Disney and Make-A-Wish have teamed up to grant more than 175,000 life-changing wishes around the world.

    Credits

    Client The Walt Disney Co. Asad Ayaz, chief marketing & brand officer; Joanna Balikian, SVP, brand management; Jeff Benjenk, VP, brand marketing; Tim Pennoyer, director, brand marketing; Jenise Fretz, sr. manager, brand marketing; Lisa Hain, SVP, corporate social responsibility; Laura Beauchamp Leben, VP, corporate social responsibility; Anam Faruqi, manager, corporate social responsibility; Frank Chiocchi, EVP, marketing; Josh Dunn, SVP, creative director; Paige Bonanno, executive producer. Agency Fallon Nikki Baker, CEO; Leslie Shaffer, chief creative officer; Kelsey O’Briant, Tanner Uselmann, creative directors; Joan Heo, art director; Derek Camitsch, copywriter; Brent Poer, president, global client lead; Chad Koehnen, group strategy director; Eric Simle, head of production; Patrick Gantert, executive producer; Courtney Woodrich, producer. Production Company PRETTYBIRD Goh Iromoto, director; Ross Giardina, DP; Candice Dragonas, managing director & exec producer; Alexandra Chamberlain, bidding producer; Amanda Leya Andrews, line producer. Editorial Cabin Editing Company Dylan Edwards, editor; Doug Scott, assistant editor; Kim Christensen, managing director; Liz Lydecker, director of production; Zack Herpy, exec producer; Micayla Myles, associate producer. VFX Harbor Pete Olson, lead Flame; Amanda Tibbits, exec producer. Color Royal Muster Mikey Pehanich, colorist; Ryan Moncrief, producer. Music Andrew Edward West, arrangement & record. Original Song: “I’ve Got No Strings (Reimagined)” Audio Post Harbor Glen Landrum, audio mixer; Lauren Boyle, exec producer; Michael Azzato, producer.

    Media Type:Commercial: Television
    Video Tags:disneyFallonGoh IromotoPRETTYBIRD



    The Best Work You May Never See: Museum of the Great War, BBDO Paris and Director Julien Beuvry Show The Person Behind The Hero In “The Victorious Soldier”

    Tuesday, April 28, 2026

    Featured on war memorials in 900 communes across France, the statue of the “Victorious Soldier” has embodied for over a century the image of a heroic, invincible soldier, frozen in glory. A workshop model, created by sculptor Eugène Benet, opens the permanent exhibition of the Museum of the Great War in Meaux, reminding visitors that in every commune in France, a war memorial honors the sacrifice made by those children who died for their country during the Great War. But what does this symbol of victory truly conceal?

    Part of the BBDO Paris campaign “Broken Souls” for the Museum of the Great War, this film about the Victorious Soldier offers a moving reinterpretation of this national symbol. Through a series of close-up shots of a static and triumphant statue, we are drawn into an intimate and deeply troubling exploration.

    Carried by the music “Remains” by Volker Bertelmann and the voice of Finnegan Oldfield, the narrative gradually fractures the frozen image.

    Behind his triumphant posture emerge other realities: fear, anguish, distress. The cry of victory transforms into an inner cry--silent yet deafening. The inner cry of a soldier who returned alive, but forever traumatized.

    By subverting a symbol deeply rooted in collective memory, “The Victorious Soldier” shifts our perspective: beyond the hero, it reveals the man.

    With this film--directed by BBDO Paris art director Julien Beuvry via production company WAD--the museum continues its mission: to uncover a more human and lasting memory of war, shedding light on those soldiers for whom suffering did not end when combat ceased.

    The film is on the Museum of the Great War’s website and social media.

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