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    Disney, Fallon and Director Goh Iromoto Are “Drawn” To Help Kids’ Wishes Come True

    By SHOOTNo Comments125 Views

    As the world’s largest WishMaker, Disney grants a wish every hour of every day, and this special week spotlights nearly 200 signature wish experiences. Disney Week of Wishes kicked off ON Monday (4/2) off with the debut of “Drawn to You,” a brand spot directed by Emmy®‑nominated filmmaker Goh Iromoto via production company PRETTYBIRD for agency Fallon.

    The spot is inspired by true stories and the Make-A-Wish official Wish Discovery Phase that uses conversation, play and art to help children express their heartfelt wish. From dancing with Stitch, to winning the Piston Cup alongside Lightning McQueen, to having a playdate with Mickey Mouse at Disneyland, this piece explores not just how a wish comes true, but how it comes to be — from imagination to reality. “Drawn to You” premiered on ABC’s Good Morning America. The broadcast also highlighted a wish granted to EJ, whose wish helped inspire the brand spot. EJ is a 16‑year‑old liver transplant recipient who has been drawing since age seven. His wish was to experience a “day in the life” of a Disney animator, a dream fulfilled this month at Walt Disney Animation Studios, where he got the chance to draw alongside renowned animator and incoming Disney Legend Eric Goldberg.

    “When a child falls in love with a Disney story, that connection can become a source of comfort, creativity, and hope,” said Joanna Balikian, SVP, brand management, The Walt Disney Company. “’Drawn to You’ was created to capture that journey of how fandom sparks imagination, and how that imagination often becomes the heart of a wish. It’s a powerful reminder that every wish begins with something deeply personal, and we’re honored to help bring those moments to life.”

    Since the first official wish was granted at Disneyland 45 years ago, Disney and Make-A-Wish have teamed up to grant more than 175,000 life-changing wishes around the world.

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    Credits

    Client The Walt Disney Co. Asad Ayaz, chief marketing & brand officer; Joanna Balikian, SVP, brand management; Jeff Benjenk, VP, brand marketing; Tim Pennoyer, director, brand marketing; Jenise Fretz, sr. manager, brand marketing; Lisa Hain, SVP, corporate social responsibility; Laura Beauchamp Leben, VP, corporate social responsibility; Anam Faruqi, manager, corporate social responsibility; Frank Chiocchi, EVP, marketing; Josh Dunn, SVP, creative director; Paige Bonanno, executive producer. Agency Fallon Nikki Baker, CEO; Leslie Shaffer, chief creative officer; Kelsey O’Briant, Tanner Uselmann, creative directors; Joan Heo, art director; Derek Camitsch, copywriter; Brent Poer, president, global client lead; Chad Koehnen, group strategy director; Eric Simle, head of production; Patrick Gantert, executive producer; Courtney Woodrich, producer. Production Company PRETTYBIRD Goh Iromoto, director; Ross Giardina, DP; Candice Dragonas, managing director & exec producer; Alexandra Chamberlain, bidding producer; Amanda Leya Andrews, line producer. Editorial Cabin Editing Company Dylan Edwards, editor; Doug Scott, assistant editor; Kim Christensen, managing director; Liz Lydecker, director of production; Zack Herpy, exec producer; Micayla Myles, associate producer. VFX Harbor Pete Olson, lead Flame; Amanda Tibbits, exec producer. Color Royal Muster Mikey Pehanich, colorist; Ryan Moncrief, producer. Music Andrew Edward West, arrangement & record. Original Song: “I’ve Got No Strings (Reimagined)” Audio Post Harbor Glen Landrum, audio mixer; Lauren Boyle, exec producer; Michael Azzato, producer.

    Media Type:Commercial: Television
    Video Tags:disneyFallonGoh IromotoPRETTYBIRD



    Toyota, Burrell, Director Paul Hunter and Jim Henson’s Creature Shop Prove EV Skeptics Wrong In “Haters Anthem”

    Wednesday, May 20, 2026

    Toyota and Chicago-based agency Burrell have launched the Toyota BEV Family Campaign: a series of spots that follow electric vehicle skeptics as they’re won over by the bZ, bZ Woodland, and C-HR, one by one.

    The campaign’s hero spot, “Haters Anthem,” opens on three skeptics portrayed as puppets, each one doubtful and vocal about it, who are converted into Toyota BEV believers after getting behind the wheel. When they convert, the puppets transform into their human selves.

    To build them, Burrell partnered with Jim Henson’s Creature Shop, which designed and built five custom puppets over six weeks, each with intricate mechanisms for unique arm and foot movements. A dedicated hairdresser ensured curly locs, fades, and twists were executed precisely and matched across both the puppet and human versions of each character. An all-Black puppeteer team, led by puppet captain Raymond Carr, handled performance and choreography throughout.

    The work was directed by Paul Hunter via production house PRETTYBIRD, with “Haters Anthem” by Infinity Song, a four-sibling soft rock band signed to Roc Nation.

    Burrell’s creative is grounded in a real audience insight: Black consumers have been underserved by the EV category, and nobody has built a campaign that reflects their vision of what electric driving looks and feels like. This one does. The humor, the music, the puppetry, and the transformation are all in service of a single idea: get someone skeptical behind the wheel, and let the car close the deal.

    “There’s a thin line between a skeptic and a hater, and we leaned into that energy instead of away from it,” said Tara DeVeaux, CEO of Burrell. “The puppets give us permission to be honest about the doubt, and the... Read More

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