Millions of children and their parents each year turn to search upon first discovering their dyslexia. However, when they search “What is dyslexia?”, they find language that defines them by their limitations, with the front page showing negative terms, like “lifelong learning disorder” and “word-blindness”.

Global charity Made By Dyslexia, in collaboration with Clemenger BBDO Melbourne, decided to intercept the front page of search globally, ensuring children and parents find a more balanced, strengths-based understanding of dyslexia at the top of their searches.

Introducing ‘What is dyslexia?’, a film named after the most widely searched term, taking advantage of a film’s ability to receive a Google Knowledge Panel and jump to the top of Page Rank. The film will ensure dyslexic children discover exactly what they need to know about dyslexia in their critical moment of discovery. It’s featured on the homepage of YouTube Kids and is supported by film reviews and global press from IMDB, Letterboxd, and Rotten Tomatoes.

The film tells the story of a young girl named Lola as she learns she has dyslexia, a scene familiar to millions each year. Turning to the internet for answers, she’s confronted by descriptions that leave her feeling hopeless. However, when her future seems at its most bleak, Lola meets an unlikely friend, a famous dyslexic inventor who takes her on a journey of self-discovery, introducing her to incredible dyslexics like Henry Ford, Muhammad Ali and visionaries from the worlds of film, art and science.

Starring actors Jeremy Irons, Liv Tyler and Jaleen Best (who plays Ali in the upcoming Amazon series The Greatest), the animated short premiered at the UK’s biggest cinema screen the BFI IMAX... Read More