In this spot we see beautiful, CGI, mechanical butterflies made from individual components of the all-new Ford Focus Active hatching out of chrysalis to come together in a stunning kaleidoscope to form the new vehicle. The ad uses the butterflies to symbolize the beauty that can emerge from change.
The Ford UK commercial was directed by Steve Cope at 2AM Films for agency GTB UK. Visual effects house on the job was Electric Theatre Collective.
Neil Scholes, VFX supervisor at Electric, said: “It was a blast working on this new Ford film. The director, Steve Cope, wanted to enjoy the mechanical nature of these butterflies, and to see all the different car materials from red glass to white metallic paint. The challenge was keeping the animation playful and realistic but also making sure all the different tones and colors combined correctly whilst forming the car. We’re really happy with the end result.”
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Credits
Client Ford UK/Ford Focus Active Agency GTB Paul Yull, Adrian Birkinshaw, executive creative directors; Ash Prentice, James Child, creatives; Romila Sanassy, Aaron Clark, producers. Production 2AM Films Steve Cope, director; Nick Crabb, managing director/exec producer; Chris Cable, producer. VFX Electric Theatre Collective, London Jon Purton, producer; Neil Scholes, VFX supervisor/3D lead; Tobin Brett, FX lead; Iain Murray, 2D lead; Alex Prod’Homme, Christian Block, Alex Grey, Aitor Arroyo, Daniel Manning, 2D artists; Gareth Bell, Thanos Topouzis, Ryan Maddox, Patrick Krafft Conor Ryan, Nicolas Lebas, Max Johnson, Stephane Renaldi, Quentin Dubois, Tom Di Stasio, Thanos Kousis, Eddy Martinez, Nick Turner, Kristopher Gropatsakis, 3D artists; Luke Morrison, colorist (Toolbox: Flame, Nuke, Maya, Houdini)
Agency adam&eve\TBWA has unveiled “Calling All Heroes,” a campaign created for and in partnership with Merlin Entertainments to celebrate the launch of Galacticoaster, LEGOLAND® Resorts’ newest high-tech indoor rollercoaster coming to LEGOLAND® Florida and LEGOLAND® California Resorts on Feb. 27 and March 6, respectively.
The campaign’s hero film, directed by Gary Freedman via production house MJZ, opens on Mission Control where lead space engineer Tex Hardstone and his team have run out of answers for how to stop an asteroid threatening to destroy LEGOLAND. Thankfully, an unexpected hero steps forward: eight-year-old Jenny, ready to take charge. As she outlines her imaginative spacecraft vision, the engineers scramble to keep up, racing through LEGO dials, reference books and communication gadgets as Jenny leads the mission through space.
The film will run through the end of March, with additional activations planned throughout the year. Versions will air in 60, 30 and 15-second formats across online video, connected TV, radio, social and out of home channels, with campaign media planning and buying led by OMD. Read More
