This departure from the promo norm finds Geoffrey Rush in character as Albert Einstein playing Lady Gaga's "Bad Romance" on the violin, ultimately sticking his tongue out at the camera.
Directed by Ivan Zacharias of Smuggler, this piece promotes National Geographic's upcoming limited series, Genius, which bills itself as exploring "the man behind the mind," the iconic Einstein.
JSM Music served as music/sound house.
Client National Geographic/Genius Music/sound: JSM Music, New York Music supervision Joel Simon, chief creative officer Song: “Bad Romance” written by Lady Gaga and RedOne. Audio Post: Soundsquare, Prague Karel Havlicek, mixer Agency: McCann New York Production: Smuggler, bicoastal/international Ivan Zacharias, director
Apple launches a new App Store campaign in Japan transforming the iconic App Store “A” logo into a portal, opening onto a multi-universe of 16 app categories. Each universe is rendered in a distinct visual style by 13 artists and animation houses from around the world. Featured creators include prominent Japanese artists such as celebrated manga artist Chika Umino (March Comes in Like a Lion), as well as Chalkboy, Hikaru Ichijo, POOL and Haruko Hayakawa. The campaign also stars popular characters from apps like Pokémon Sleep, LINE, Chiikawa Pocket, Royal Kingdom, and Battle Cats. This is one of three campaign films directed by Clint Chang via production house Psyop for TBWA\Media arts Lab in Tokyo. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2026/04/07022844/%E3%81%A9%E3%82%93%E3%81%AA%E4%B8%80%E6%AD%A9%E3%82%82%E3%80%81App-Store%E3%81%A8%E3%80%82-%EF%BD%9C-%E3%82%B2%E3%83%BC%E3%83%A0%E3%83%BB%E3%83%8E%E3%83%BC%E3%83%88%E3%83%BB%E3%82%BF%E3%82%AF%E3%82%B7%E3%83%BC-%EF%BD%9C-Apple.mp4"][/video] Read More
