Publicis New York created this short titled “Not Like Us” for Doctors of the World (DOTW), the international human-rights organization that provides long-term medical assistance to refugees in Europe and the Middle East. Directed by Cano Rojas, the video appears on DOTW’s Facebook page and YouTube channel.
In mid-December, Publicis accompanied a team of filmmakers to the Syrian border near Aleppo to spend a week documenting the frontlines. While visiting DOTW clinics and hospitals, and meeting the patients there, the team discovered a powerful reason to feel fear in the face of this crisis—not fear of the refugees themselves but, fear of the world’s indifference towards them. This film, the first in a series, was born of that visit and shows us the human face of Syrian refugees and, more importantly, how familiar that face is to our own.
Andy Bird, chief creative officer, Publicis New York, said, “While traveling with the Doctors of the World team to the Syrian border our creatives unveiled a dangerous contagion: indifference. Indifference can be as poisonous and invasive as any plague. We immediately knew we needed to spark awareness. This film is the result, and a sensitive, thoughtful, creative articulation of a serious issue. We hope people will pay attention.”
Client Doctors of the World Agency Publicis NY Andy Bird, chief creative officer; Joe Johnson, EVP, executive creative director; Lisa Bifulco, EVP, chief production officer; Jeremy Filgate, Einav Jacubovich, Josh Horn, VP, creative directors; Patrick Merritt, sr. copywriter; Hadleigh Arnst, sr. producer; Erica Herman, SVP, strategy director; Beth Beckmamn, strategist; Evan Finkelstein, search analyst; Jason Bailey, integrated producer. Production Cano Rojas, director. Prodigious Worldwide Lisa Sadek, producer. Editorial Prodigious Jason Schneider, editor.
The Best Work You May Never See: The Shipyard, Director Richard Bullock Get “Huge” For Elephant Valley At San Diego Zoo Safari Park
San Diego Zoo Wildlife Alliance and independent ad agency The Shipyard have launched “This Is HUGE,” a campaign celebrating Elephant Valley at the San Diego Zoo Safari Park, the largest expansion in Zoo history.
The work is built around a simple truth: standing next to something truly enormous changes your perspective. The cinematic campaign invites audiences to feel the gravity of being alongside a 10,000-pound elephant, nature’s “gentle giants,” giving folks that “whoa” moment before they ever visit.
Notably, the campaign avoids CGI and AI visuals, relying instead on real elephants, real environments, and cinematic production to capture scale in an authentic way.
This hero spot was directed by Richard Bullock of production company Hungry Man.
Will Gelner, chief creative officer at The Shipyard, said, “Standing beside an elephant changes you. It instantly shifts your perspective and reminds you how incredible the natural world really is. ‘This Is HUGE’ captures that emotional truth and scales it across every touchpoint, so audiences feel the magnitude of Elephant Valley before they ever arrive.”
Read MoreMySHOOT Profiles
Warning: Undefined variable $props in /var/www/html/Shootonline/wp-content/themes/smart-mag-child/partials/single/social-share-bot.php on line 24
Warning: Trying to access array offset on value of type null in /var/www/html/Shootonline/wp-content/themes/smart-mag-child/partials/single/social-share-bot.php on line 24