Jake Scott of RSA directed this spot for McCann NY titled “Bodega Cat” promoting the New York Lottery’s Holiday Scratch-Off games. Featured in this commercial is one of those lovable and furry feline mascots/symbols of NY delis and corner stores.
This particular Bodega Cat, named Cyrus, wants than to warm the heart of its store owner during the holidays. So the cat embarks on a long journey into the cold night and through a festive and snowy New York to deliver a little cheer in the most magical way possible.
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Credits
Client New York Lottery Agency McCann New York Eric Silver, North American chief creative officer; Sean Bryan, Tom Murphy, chief creative officers, New York; Mat Bisher, Dan Donovan, executive creative directors; Jason Ashlock, creative director, writer; Dominick Baccollo, creative director, art director; Nathy Aviram, chief production officer; Chance Basset, VP, sr. producer; Eric Johnson, SVP, executive music producer; Dan Gross, music producer; Laura Frank, VP, strategy director. Production RSA Jake Scott, director; David Mitchel, producer; Tracie Norfleet, exec producer; Peter Deming, DP. Editorial Rock Paper Scissors Carlos Arias, editor; Maria Lee, assistant editor; Eve Kornblum, exec producer; Taylor Colbert, producer. VFX a52 Patrick Murphy, VFX supervisor; Andrew Romatz, CG lead; Steven Wolff, Stefan Gaillot, Richard Hirst, Matt Sousa, Kevin Stokes, 2D VFX artists; Gabe Sanchez, 2D VFX assistant; Andrew Romatz, Tom Briggs, Jun Kim, Michael Cardenas, Joseph Chiechi, 3D artists; Michael Steinmann producer; Andrew Rosenberger, production coordinator; Patrick Nugent, Kim Christensen, exec producers; Linda Carlson, Jennifer Sofio Hall, managing directors. Music Song: “How Sweet It Is” Julia Stone, artist. Audio Post Heard City Phil Loeb, engineer. Telecine Company 3 Tim Masick, colorist.
Caesars Republic Lake Tahoe partnered with creative agency Fellow Kids in its latest installment of the “Great Redirect” campaign to relaunch the Hotel & Casino after its $200 million transformation into a modern alpine escape. “The Great Redirect” challenges the idea that traveling to luxurious destinations requires traveling internationally, reframing Lake Tahoe as a destination that delivers world-class experiences without leaving the country.
At a time when Millennial travelers are rethinking the value of long-haul trips, the campaign taps into a growing cultural shift toward high-quality, closer to home experiences. Directed by Pete Marquis via production house Good Behavior, this film features the restaurateur and celebrity chef Gordon Ramsay to deliver the campaign’s humor in re-direction, tapping into the generational tension between aspiration and accessibility.
Lacy Morrow, co-founder and head of brand at Fellow Kids, said, “We saw an opportunity to challenge the idea that meaningful experiences require going far from home--and to remind people that some of the most unforgettable moments come not from distance, but from a shift in perspective.”
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