Square Online: Made to Order for Retail


Monday, May. 15, 2023


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Square continues its legacy of visionary campaigns with “Made to Order” promoting the company’s Square Online service through seamless, choreographed movement, texture and whimsey.  Directed and edited by Nikki McMorrow of GLP Creative, “Made to Order” is her fourth collaboration with Square, having previously directed several brand films for their US and Canadian markets.    

The playful stories, with interwoven characters and scenes, are told through kinetic shots, subtle performances, layered blocking, and vibrant production design.  In the Retail-focused spot, doting pet owners place and receive orders on-the-go through their local pet shop’s Square Online platform. In the Restaurant-focused spot, a group of hungry gamers order falafels from a popular Mediterranean café, demonstrating the robust capabilities of the café’s Square Online platform.  


Client: Square
Group Creative Director: Nico Martinez Phipps, Design Lead: Austin Long, Copy Lead: Marc Dolan

Production Company: GLP Creative
Director/Editor: Nikki McMorrow, Executive Producer: Abe Sands, Executive Producer: Greg Smith, Producer: Kayellen Moran, Director of Photography: Luke McCourbrey

Post: Trident Post Production

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