Rob Lake, known as one of the world’s most celebrated illusionists, has signed with RoadCo Entertainment,  a top-tier producing and distribution agency specializing in live entertainment experiences.

Thrilling audiences around the globe, Lake’s touring profile has grown with sold-out shows at the Dubai Opera, Atlantis Bahamas, and major United States cities both before and after the pandemic. Lake has also just released his third record-breaking streaming special for Armed Forces Entertainment, The Magic of Rob Lake.

“I have been a part of the touring entertainment market long enough to know that the company you keep, and the reputation of each partner is paramount to success. My team is very much looking forward to expanding our magical sphere to even more audiences with RoadCo Entertainment,” says Lake.

In recent years, Lake has easily become the most sought-after behind-the-scenes magic consultant, illusion designer, and theatrical special effect consultant for network TV, superstar concerts, commercials, films, Broadway shows, product launches & events, and internationally known theme parks. 

In addition to thrilling audiences around the globe with his own illusions, Lake has been creating theatrical effects for more than 20 years.  Lake’s mind-bending illusions and effects have amazed audiences worldwide in thousands of theatrical productions, including his viral illusions that got audiences buzzing at the Las Vegas residency of Weekends with Adele. Numerous other productions bear Lake’s magical stamp include Aladdin, The Phantom of the OperaPeter Pan, The Wizard of OzThe Nutcracker, Pippin, Matilda, A Christmas CarolShrek the Musical, and globally in over 1,000 productions of Disney’s Beauty & the Beast.

RoadCo represents a broad roster of live events based on popular brands and pre-existing intellectual properties, as well as all-new immersive, interactive attractions for viewers of all ages.

“Adding The Magic of Rob Lake onto our roster fills a need that audiences and presenters are looking for quality entertainment that can amaze and delight. Rob’s loyal fan base is going to be thrilled to see that he will likely be performing in a ‘city near them’ in the not-too-distant future,” said Didi Perez, Principal Agent, RoadCo Entertainment.

Called the “World’s Greatest Illusionist” by NBC, Rob is internationally renowned with sold-out shows and millions of dollars in tickets sold, online engagement of more than 70 million views across YouTube and Facebook, as a featured finalist on America’s Got Talent, and most recently on Fox’s Game of Talents and E! News’s Daily Pop. This master illusionist has dominated the world of magic since becoming the youngest winner of the coveted Merlin Award for “International Stage Magician of the Year.”  He serves as a magic consultant for network TV series, feature films, world-famous theme parks, Broadway shows, and major public events. For more information, please visit