This Toyota holiday spot titled “Present from the Past”–directed by Lisa Gunning of Imperial Woodpecker for Saatchi & Saatchi–tells the story of a young woman who receives a Christmas gift from her grandmother. Inside the package is a vintage camera and a collection of her grandmother’s photos from when she was the granddaughter’s age. Inspired by the camera and with the help of her all-new 2024 Tacoma, the granddaughter decides to recreate the old photos of her grandmother by going to all the same places. Over the course of the following year, she journeys far and wide across the country: to bustling cities, desert canyons, heartland pastures, tranquil forests, secluded coastlines, small town attractions, and beyond.
In the final scene, she arrives at her grandmother’s home just in time for Christmas, surprising her with a photo album she’s created from her travels, alongside her grandmother’s photos from the past. Her grandmother is deeply touched by her granddaughter’s thoughtful gift.
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Credits
Client Toyota Agency Saatchi & Saatchi Los Angeles Jason Schragger, chief creative officer; Leo Circo, Sandra Luciano, group creative directors; Andrew Reizuch, Jerry Underwood, associate creative directors, art directors; Scott Ellman, Randy Quan, associate creative directors, copywriters; Doğan Dattilo, head of production; Pamela Parsons, director of content production; Jennifer Vogtmann, executive producer; Grace Wong, sr. producer; Jarred Causly, sr. music supervisor; Tanisha Edwards, jr. music supervisor; Mark Turner, chief strategy officer. Production Imperial Woodpecker Lisa Gunning, director; Doug Halbert, managing partner; Charlie Cocuzza, exec producer; Bart Lipton, line producer; Evan Prosofsky, DP. Editorial Cartel Leo Scott, editor; Ramon DeSouza, assistant editor; Erin Bates, post producer. Finishing/VFX Framestore Michael Ralla, creative director/VFX supervisor; Pete King, exec producer; Jose Alvarado, finishing associate producer; Timothy Crabtree, lead compositor. Music "A Little Love" by Celeste Final Mix/Sound Design Lime Studios Loren Silber, audio engineer; Susie Boyajan, exec producer; Cassie Underwood, associate producer.
Crispin has launched an integrated brand platform and campaign “Found at See” for Find Your Anchor, a grassroots movement for suicide prevention and awareness. The work is a part of a larger initiative, “Purpose, Produced,” led by SixDegrees.org, the national nonprofit founded by actor and philanthropist Kevin Bacon, and Advertising Week, the premier platform for the global marketing, content, technology and media industries, matching six hand-selected non-profit organizations with creative agencies for the development of a flexible, 360 digital-first campaign at no cost.
Crispin’s brief was to elevate Find Your Anchor’s mission, that each person needs an anchor, or little things in life that bring joy, and drive awareness to the idea of “anchors” to people in the struggle of depression and suicidal thoughts. The organization’s founder Ali Borowsky and her team create a community of anchors, all with the help of some little blue boxes, and the truth is anchors are all around us. A surprisingly small thing can be a big ray of light amid the darkness.
A play on words, the brand platform “Found at See” speaks to the ability to notice the small things that keep us grounded when emotionally adrift and hope feels far away. The visual system follows a simple formula, “I see + I hear + I feel = my anchor,” forming an emotional and physical tether that helps ground the audience. Relying on found art, the mixed media treatment makes the platform evergreen and easy to use with limited resources. It also represents the community of the grassroots movement, patching together the many hands that continue to make an impact. From donating time, resources, and even anchors. Many of the founder Ali’s own anchors can be found hidden amongst... Read More
