Top Spot of the Week: Lance Acord Directs "Earth Odyssey" For Jeep, Highdive

By

Robert Goldrich
Thursday, Mar. 4, 2021

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Directed and shot by Lance Acord of Park Pictures for ad agency Highdive, this spot titled “Earth Odyssey” marks the launch of the Jeep Wrangler 4xe, part of the drive to make Jeep the world’s greenest SUV brand by 2022. In honor of this mission and the electrification of Jeep’s most iconic vehicle, Highdive tapped the classical music recording “Also Sprach Zarathustra,” often associated with the film 2001: A Space Odyssey, to introduce Jeep’s newest addition.

In this spot, you’re taken on a quest with the Wrangler 4xe through many of Earth’s different terrains and climates. While the Jeep explores these landscapes, the camera cuts to animals singing the classic melody. The grand finale culminates with the iconic monolith, with the Jeep Wrangler 4xe plugged into it as a charging station. Curious mill about to inspect the vehicle, mimicking the monolith scene from the movie.

Chad Broude, Highdive co-founder and chief creative officer, said, “The iconic classical music recording frequently associated with 2001: A Space Odyssey, known officially as ‘Also Sprach Zarathustra’, is often used to introduce something big. Which is exactly what Jeep and Highdive had in mind for the creative heralding the new electrified Jeep Wrangler 4xe. The 4xe is a game-changer for the Jeep brand, and the spot celebrates that ‘earth friendly’ excitement in a super fun way.”

Credits

Client Stellantis/Jeep Agency Highdive Chad Broude, Mark Gross, co-founders/chief creative officers; Nathan Monteith, group creative director; Jorge Pomareda, creative director/art director; Casey Stern, creative director/copywriter; Jen Passaniti, head of production, executive producer; Lindsay Vetter, sr. producer; Larry Pecorella, music producer. Production Park Pictures Lance Acord, director; Jackie Kelman Bisbee, Scott Howard, exec producers; Chelsea Schwiering, head of production; Caroline Kousidonis, exec producer/producer. Editorial Cutters Chicago Michael Lippert, editor; Christian Leontios, assistant editor; Heather Richardson, exec producer; Patrick Casey, head of production. Music, Talent & IP Supervision Creative License Music The City Of Prague Philharmonic Orchestra “Also Sprach Zarathustra” (Silva Screen Music America) Movie IP 2001: A Space Odyssey (Warner Bros. Entertainment) VFX a52 Patrick Murphy, VFX supervisor; Matt Sousa, Adam Flynn, Stefan Gaillot, Richie White, Flame artists; John Valle, online editor; Armando Plata, producer; Stacy Kessler-Aungst, head of production; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio-Hall, managing director. Color a52 Color Daniel de Vue, colorist; Corey Martinez, Dylan Bursick, color assistants; Jenny Bright, color producer; Thatcher Peterson. Audio Another Country Tom Konn, exec producer, audio; Louise Rider, producer, audio; Peter Erazmus, sound design/mix;  Erik Widmark, sound design; Josh Hunnicutt, audio assistant.

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