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    Home » Apple Continues Its Run of Primetime Commercial Emmy Nominations

    Apple Continues Its Run of Primetime Commercial Emmy Nominations

    By SHOOTTuesday, July 13, 2021Updated:Tuesday, May 14, 2024No Comments3401 Views
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    A scene from Apple AirPods Pro's "Jump," directed by Sam Brown of Imperial Woodpecker for TBWAMedia Arts Lab

    PRETTYBIRD scores two nods for work from director Melina Matsoukas, including a history-making DGA Award-winning spot

    LOS ANGELES --

    Apple entered the primetime commercial Emmy nominees’ circle for the third consecutive year–this time for two spots: AirPods Pro’s “Jump” directed by Sam Brown of Imperial Woodpecker for TBWAMedia Arts Lab; and Apple Watch Series 6’s “It Already Does That” directed by Craig Gillespie of MJZ.

    This marks the second time in three years that Apple has had two Emmy nominees. In 2019, Apple scored with MacBook’s “Behind the Mac–Make Something Wonderful” and iPhone’s “Don’t Mess with Mother.” Last year, Apple “only” had one spot nominated: “Bounce” for AirPods.

    Also making a major splash this Emmy season was Melina Matsoukas of PRETTYBIRD who directed two nominated pieces–“Better | Mamba Forever,” a Nike tribute to the late, great Kobe Bryant for Wieden+Kennedy; and Beats by Dr. Dre’s “You Love Me” from agency Translation, LLC.

    The latter back in April earned Matsoukas the DGA Award for Outstanding Achievement in Commercials, making her the first woman and first person of color to win the Guild’s spot honor. If “Better/Mamba Forever” or “You Love Me” end up winning the primetime commercial Emmy, she would become the first woman of color to have directed work earning the prestigious TV Academy honor. She would, however, not be the first woman to have directed an Emmy winner. That distinction belongs to Lauren Greenfield for directing Procter & Gamble/Always’ “#LikeAGirl which won the Emmy in 2015. At the time Greenfield was with Chelsea Pictures. She is now with Girl Culture Films, a shop which she co-founded.

    Rounding out this year’s field of primetime commercial Emmy nominees were: another Nike ad from Wieden+Kennedy, “You Can’t Stop Us,” directed by Oscar Hudson of Pulse Films; and “Alexa’s Body” for Amazon Alexa, directed by Wayne McClammy of Hungry Man for agency Lucky Generals.

    Here are the official TV Academy listings of the nominations for the primetime commercial Emmy:

    Emmy Nominations–Outstanding Commercial

    AirPods Pro — “Jump” – Apple AirPods
    TBWAMedia Arts Lab, Ad Agency
    Imperial Woodpecker, Production Company

    “Alexa’s Body” – Amazon Alexa
    Lucky Generals, Ad Agency
    Hungry Man, Production Company

    “Better | Mamba Forever” – Nike Wieden+Kennedy, Ad Agency
    PRETTYBIRD, Production Company

    It Already Does That – Apple Watch Series 6
    Apple, Ad Agency
    MJZ, Production Company

    You Can’t Stop Us – Nike Wieden+Kennedy, Ad Agency
    Pulse, Production Company

    “You Love Me” – Beats by Dr. Dre
    Translation, LLC, Ad Agency
    PRETTYBIRD, Production Company

    The primetime commercial Emmy winner will be announced and honored during the Creative Arts Emmy awards proceedings in September (date to be announced). The 73rd Primetime Emmy Awards will be hosted by Cedric the Entertainer and air Sunday, September 19, on CBS, and be streamed on Paramount+.

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    Category:News
    Tags:AppleMelina MatsoukasPRETTYBIRDprimetime commercial EmmyWieden+Kennedy



    Andrew Stanton Grows Up With “Toy Story” For 30+ Years–and Counting

    Tuesday, April 28, 2026
    Andrew Stanton attends the premiere of the film during the Sundance Film Festival in Park City, Utah, on Jan. 26, 2026. (AP Photo/Chris Pizzello, File)

    Andrew Stanton has spent more than half his life with "Toy Story." He was the lead writer on the first three, a script savior on the fourth, and now, cowriter and co-director on "Toy Story 5." "It wasn't the plan," he said in a recent interview. "But it wasn't not the plan." Stanton has done other things than think about Woody and Buzz for the past 34 years. At Pixar, he made "A Bug's Life" and two Oscar-winners: "Finding Nemo" and "WALL-E." But "Toy Story" was the movie that started it all. The one he and his peers couldn't believe they got to make. Everything that's happened since, he said, has been gravy. The new film, in theaters June 12, is widely expected to be one of the summer's biggest hits. The past two movies made more than a billion dollars and this one is likely on the same path. But while there is a business driving many of the decisions regarding the series, Stanton said they've also had a lot of time to think about where the story should go. It's show business, yes, but they always try to put the "show" first. Remember, there was an 11-year gap between "Toy Story 2" and "Toy Story 3," and nine more years before the fourth movie. It was around 2008, when they'd finally cracked the story for three, and decided that it would be the end of their time with Andy as he went off to college, that Stanton started to think wider. "What if it went farther? What if it was a trilogy with one kid, closed that up, handed it off to another kid and started another one?" Stanton said. "That seemed really exciting to me because that's the way life really goes with toys and mementos. They get passed down as hand-me-downs; they go from one kid to another." Midway through the Bonnie era One thing Stanton doesn't love about the Toy Story... Read More

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