Late Shift has added director Mikael Tyrsén to its roster. This marks his first signing with a commercial production company.
Tyrsén is known for his work with celebrity talent, drawing authentic, natural performances from them. His portfolio includes work for brands including Volvo, Heineken, Wendy’s, Microsoft, Pfizer, Disney, Hulu, Bravo, NBC, and DoorDash.
Whether working with household names (Kim Kardashian, Jamie Lee Curtis, Tiffany Haddish, Wayne Brady, Dylan Efron, Lil Jon) or network talent (from Bravolebrities to ABC stars), Tyrsén has a knack for creating an environment where people can relax into themselves–giving the work an ease and confidence that feels real on screen. His style pairs vibrant, elevated visuals with a strong instinct for comedy and rhythm, allowing brands and products to feel seamlessly integrated into talent-led worlds without losing authenticity.
Originally from Sweden and now based in Los Angeles, Tyrsén built his career through a mix of visual storytelling, technical problem-solving, and hands-on production experience. That range has made him equally comfortable crafting character moments and scaling ambitious productions. Tyrsén is an alum of SHOOT’s 2019 New Directors Showcase, which recognized his Pretty Little Liars: The Perfectionists promo produced by NuContext (which has handled Tyrsén for network promos).
“Mikael has that rare combination of taste, technical fluency, and an instinct for people,” said Late Shift co-founder and executive producer John Hollingsworth. “He knows how to create an environment where talent can relax and be themselves, which is a huge part of why the work feels so effortless. There’s also a sharpness to his sense of timing and visual polish that makes everything feel elevated without trying too hard.”
Tyrsén said, “I’ve always been drawn to work that feels alive–where talent feels comfortable enough to surprise you, and the process stays collaborative. Late Shift has a great instinct for that balance. They care about the craft, but they also know how to make ambitious work happen in a smart way. That felt like the right fit.”
